Doing Ethics in Media Theories and Practical Applications

ISBN-10: 0415881544

ISBN-13: 9780415881548

Edition: 2011

List price: $55.00 Buy it from $30.68
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Description: Providing an accessible examination of ethics, Doing Ethics in Media introduces students to ethical theory and provides a grounded discussion of ethics in the context of today's media outlets. Emphasizing the understanding of ethics, the text will help readers 'do ethics' expeditiously, honestly, and efficiently when they enter the workplace and need to make critical ethical decisions on deadline.The text is organized around six decision-making questions, and cases demonstrate the application of these questions to real-world scenarios. Each chapter focuses on a specific ethical theory or issue, with a thorough discussion of the key points accompanied by practical applications, demonstrated through references to classic and contemporary issues in media. Student voices are heard throughout the book, illustrating how they have grappled with and applied the concepts in their own worlds and in the media.Distinctive features include:A new approach to ethical decision making through the "5W's and H" questions that serve as the book's frameworkDiscussions and case studies aimed at five media disciplines: journalism, new media, advertising, public relations, and entertainment. Cases engage students at early stages of their careers, and consider that most students will change careers several times.Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, loyalty, moral development, and codes of ethics.User-friendly approach throughout the book challenges students to think for themselves rather than imposing answers on them.Connects the model or theory to every decision-making challenge (44 cases and dozens of practical applications).A companion website with ancillary materials for students and for instructors (including a test bank and instructor's manual)This text has been written for undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also will serve students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.ã

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Book details

List price: $55.00
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 3/7/2011
Binding: Paperback
Pages: 442
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 2.024
Language: English

What's Your Problem?
Ethics and Moral Reasoning
Why Not Follow the Rules?
Codes of Ethics and Justification Models
Media Traditions and the Paradox of Professionalism
Who Wins, Who Loses?
Moral Development and the Expansion of Empathy
Loyalty and Diversity
What's it Worth?
Personal and Professional Values
Truth and Deception
Privacy and Public Life
Persuasion and Propaganda
Who's Whispering in Your Ear?
Consequentialism and Utility
Deontology and Moral Rules
Virtue, Justice, and Care
How's Your Decision Going to Look?
Accountability, Transparency, and Credibility
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