New Directions in Campaigns and Elections

Name: New Directions in Campaigns and Elections
Price: 6.74 USD
Availability: InStock
ISBN: 9780415878838

ISBN-10: 0415878837

ISBN-13: 9780415878838

Edition: 2011

Authors: Stephen K. Medvic

List price: $75.99

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Buy new: $68.73

Marketplace

5 new & used from $6.74

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered, and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics.More than any other aspects of American politics,…

Book details

List price: $75.99
Copyright year: 2011
Publisher: Routledge
Publication date: 1/6/2011
Binding: Paperback
Pages: 316
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English



List of Figures


List of Tables


Preface


Notes on Contributors



Election Administration: Setting the Rules of the Game




Campaign Finance: Adapting to a Changing Regulatory Environment




Polling: Innovations in Survey Research




Campaign Management and Organization: The Use and Impact of Information and Communication Technology




Campaign Advertising: Reassessing the Impact of Campaign Ads on Political Behavior




Voter Mobilization: The Scientific Investigation of Getting the Electorate to the Polls




Political Parties: The Tensions Between Unified Party Images and Localism




Interest Groups: Back to Basic Questions




Media: The Complex Interplay of Old and New Forms




Voting Behavior: Traditional Paradigms and Contemporary Challenges




Congressional Elections: Why Some Incumbent Candidates Lose




Presidential Elections: Campaigning within a Segmented Electorate




State and Local Elections: The Unique Character of Sub-National Contests




Election Reform: What Is Expected, and What Results?



Bibliography


Index