Strategic Management From Theory to Practice

ISBN-10: 0415871697
ISBN-13: 9780415871693
Edition: 2011
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Book details

Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 2/1/2011
Binding: Paperback
Pages: 320
Size: 6.75" wide x 9.75" long x 0.50" tall
Weight: 1.540
Language: English

Peter Fitzroy is Emeritus Professor of Marketing at Monash University, Australia, where he has taught strategic management for several years. He has held appointments at a number of institutions worldwide and has extensive experience in lecturing on management development programs in Asia, Australia, the UK and the US. He is actively involved in the Strategic Management Society, and served for many years on the editorial board of the Strategic Management Journal .James (Mac) Hulbert is Visiting Professor at Peking University, China and R. C. Kopf Professor Emeritus at Columbia University, USA. He has taught or held visiting positions at numerous institutions and has also taught on executive development programs worldwide. He has worked as a consultant with numerous global companies, including 3M, IBM, General Electric and Unilever. His research interests are strategy and planning, which have resulted in several published books and numerous articles in the Strategic Management Journal .Abby Ghobadian is Professor at the University of Reading, UK. He has taught or held visiting positions at a number of institutions in the UK, Europe and also at Monash University, Australia. His research interests are strategy and performance enhancement and he has published close to 100 journal articles, 7 research monographs and two edited books. He is the Chairman of the British Academy of Management and co-editor of the Journal of Strategy and Management .

 Allen C. Amason  is Department Head & Associate Professor in the Department of Management at The University of Georgia. 

An Introduction to Strategic Management
Understanding Organizational Performance
Tools of the Trade: An Overview of the Framework
Analyzing the Environment: Assessing the Opportunities and Threats
Analyzing Capabilities and Resources: Assessing the Strengths and Weaknesses
Strategies for Competitive Advantage: Value, Customers and Transactions
Corporate and Multi-Business Unit Strategy
Strategy Implementation: Fit, Adaptation and Learning
A General Framework: Strategy, Entrepreneurship and International Business
Strategic Leadership: Leading and Governing

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