Managerial Economics, 4th Edition

Name: Managerial Economics, 4th Edition
Price: 68.78 USD
Availability: InStock
ISBN: 9780415809498

ISBN-10: 0415809495

ISBN-13: 9780415809498

Edition: 4th 2012 (Revised)

Authors: Ivan Png

List price: $93.99

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Description:

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with ** A completely new introductory chapter emphasizing decision-making and behavioral biases, ** Intensive application to current issues including the sub-prime financial crisis and global competition, as well as** Streamlined presentation focusing on the economics that managers need to know.As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.The new fourth edition is updated with fresh up-to-date discussion…

Book details

List price: $93.99
Edition: 4th
Copyright year: 2012
Publisher: Routledge
Publication date: 5/18/2012
Binding: Paperback
Pages: 366
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.496




Introduction to Managerial Economics



Demand



Elasticity



Supply



Market Equilibrium



Economic Efficiency



Costs



Monopoly



Pricing



Strategic Thinking



Oligopoly



Externalities



Asymmetric Information



Incentives and Organization



Regulation