Dynamics of Persuasion Communication and Attitudes in the Twenty-First Century

ISBN-10: 0415805686
ISBN-13: 9780415805681
Edition: 4th 2010 (Revised)
List price: $47.99 Buy it from $36.58
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Description: The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and  More...

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Book details

List price: $47.99
Edition: 4th
Copyright year: 2010
Publisher: Taylor & Francis Group
Publication date: 4/30/2010
Binding: Paperback
Pages: 448
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.694
Language: English

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

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