Sport Beyond Television The Internet, Digital Media and the Rise of Networked Media Sport

ISBN-10: 0415734207
ISBN-13: 9780415734202
Edition: 2012
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Description: Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport  More...

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Book details

Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 11/11/2013
Binding: Paperback
Pages: 254
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 1.012
Language: English

Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.An expanding array of popular sports media - industry, user, club, athlete and fan produced -is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Brett Hutchins has published on various social and cultural issues in Australian sport, as well as commenting on the Bradman phenomenon in the media. He teaches sociology at the University of Tasmania.

Introduction:Fishing for Eyeballs
Television and the Internet
Networked Media Sport
Blogging, Social Networking Sites and Information Accidents
Online Crowds and Fandom
Sports Journalism: Convergence and a Leaking Craft
Computer Games and the Refashioning of Media Sport
The Future: Networks, Telecoms, and Access

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