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Wedding Planning and Management Consultancy for Diverse Clients

ISBN-10: 0415644453
ISBN-13: 9780415644457
Edition: 2nd 2013 (Revised)
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Description: Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management  More...

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Book details

Edition: 2nd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 12/20/2013
Binding: Paperback
Pages: 552
Size: 6.75" wide x 9.75" long x 1.25" tall
Weight: 2.816
Language: English

Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice. Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in the following ways: Updated content to reflect recent issues and trends in areas such as family dynamics, media influences, impacts of technology, legislation and the global economy. Every chapter is updated with the most recent research, statistics, vendor information and consultant guidelines. New international case studies explore current research, cultural traditions, vendor relations and consulting best practice. New companion website for instructors that includes PowerPoint slides, case study solutions, additional discussion ideas and assignments. The book is illustrated in full color and contains over 150 images by top wedding photojournalist Rodney Bailey end-of-chapter checklists, practical scenarios and review questions to test readers' knowledge as they progress. Maggie Daniels and Carrie Loveless bring a combination of over 40 years of industry practice and teaching experience, and have written a book that is the ideal guide to successful wedding planning and management.

Foundations
Role and Scope of Wedding Consultancy
Weddings and Culture
Consumerism and the Mediated Construction of Weddings
The Changing Family, Politics and Law
Tourism and Destination Weddings
Practice
Determining the Vision
Wedding Budgets
Wedding Timelines
Food, Beverage and the Wedding Cake
Wedding Attire and the Bridal Party
The Ceremony
Floral D�cor
Stationery Elements and Etiquette
Photography and Videography
Music and Entertainment
Rentals and Site Layout
Transportation
Favors and Gifts
Wedding Day Details
Building Your Business
Business Plan and Office Management
Developing a Marketing Strategy
Client Relations
Vendor Relations
Stress Management and Career Enrichment

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