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Wedding Planning and Management Consultancy for Diverse Clients

Best in textbook rentals since 2012!

ISBN-10: 0415644453

ISBN-13: 9780415644457

Edition: 2nd 2014 (Revised)

Authors: Carrie M. Loveless, Maggie Daniels, Carrie M. Wosicki

List price: $68.99
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Description:

Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice. Since the first edition, there have been many changes in the business of…    
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Book details

List price: $68.99
Edition: 2nd
Copyright year: 2014
Publisher: Taylor & Francis Group
Publication date: 12/20/2013
Binding: Paperback
Pages: 524
Size: 6.75" wide x 9.75" long x 1.25" tall
Weight: 2.838
Language: English

Foundations
Role and Scope of Wedding Consultancy
Weddings and Culture
Consumerism and the Mediated Construction of Weddings
The Changing Family, Politics and Law
Tourism and Destination Weddings
Practice
Determining the Vision
Wedding Budgets
Wedding Timelines
Food, Beverage and the Wedding Cake
Wedding Attire and the Bridal Party
The Ceremony
Floral D�cor
Stationery Elements and Etiquette
Photography and Videography
Music and Entertainment
Rentals and Site Layout
Transportation
Favors and Gifts
Wedding Day Details
Building Your Business
Business Plan and Office Management
Developing a Marketing Strategy
Client Relations
Vendor Relations
Stress Management and Career Enrichment
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