Sports Publicity A Practical Approach

ISBN-10: 0415635012
ISBN-13: 9780415635011
Edition: 2nd 2013
Authors: Joe Favorito
List price: $35.99 Buy it from $31.40
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Description: Effective public relations are essential for any sports organization. In this fully revised and updated edition of his groundbreaking guide to publicity in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a  More...

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Book details

List price: $35.99
Edition: 2nd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 11/12/2012
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.562
Language: English

Effective public relations are essential for any sports organization. In this fully revised and updated edition of his groundbreaking guide to publicity in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful PR practitioner. Drawing on nearly thirty years of professional experience, including work for the New York Knicks, Philadelphia 76ers and the US Tennis Association, Favorito outlines the history of sports PR, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.With a strong emphasis on professional practice and the day-to-day realities of working in sports, the book covers all the core functional areas such as:Effective writing and speakingBuilding brandsDeveloping contacts and networksGaining experience and internshipsCrisis managementSuccessful pitchingPress conferencesWorking with individual athletes, teams and league organizationsAgents and AgencyUnderstanding the global sports marketThe second edition includes brand new material on using social media, multi-cultural media relations, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.No other book offers such a valuable insider’s view of the sports PR industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

Introduction
How it all Got Started
Getting Started and Building Contacts/Volunteerism
Reading, Writing and Speaking�Ǡand Not Just in English
How and What to Pitch
Working in the colleges
Working with a Professional Team
Working with an Individual Sport and Athlete
The League Publicity Office
Digital and Social Media
The Press Conference
Crisis Management
Promoting Sports in a Global Environment
The Agency Side
Women's Sport
Looking Ahead
The Press Release
The Media Advisory
Game Notes
Player Biographies
Unique and Special Event Publicity
Media Seating Charts
The NHL Disaster Plan

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