Sports Publicity A Practical Approach

Name: Sports Publicity A Practical Approach
Price: 5.72 USD
Availability: InStock
ISBN: 9780415635011

ISBN-10: 0415635012

ISBN-13: 9780415635011

Edition: 2nd 2013

Authors: Joe Favorito

List price: $44.99

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Description:

Effective public relations are essential for any sports organization. In this fully revised and updated edition of his groundbreaking guide to publicity in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful PR practitioner. Drawing on nearly thirty years of professional experience, including work for the New York Knicks, Philadelphia 76ers and the US Tennis Association, Favorito outlines the history of sports PR, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.With a strong emphasis on professional practice and the day-to-day realities of working in…

Book details

List price: $44.99
Edition: 2nd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 11/12/2012
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.430
Language: English



Introduction



How it all Got Started



Getting Started and Building Contacts/Volunteerism



Reading, Writing and Speakingï¿½Ç and Not Just in English



How and What to Pitch



Working in the colleges



Working with a Professional Team



Working with an Individual Sport and Athlete



The League Publicity Office



Digital and Social Media



The Press Conference



Crisis Management



Promoting Sports in a Global Environment



The Agency Side



Women's Sport



Looking Ahead



The Press Release



The Media Advisory



Game Notes



Player Biographies



Unique and Special Event Publicity



Media Seating Charts



The NHL Disaster Plan