Business of Champagne A Delicate Balance

Name: Business of Champagne A Delicate Balance
Price: 169.18 USD
Availability: InStock
ISBN: 9780415594400

ISBN-10: 0415594405

ISBN-13: 9780415594400

Edition: 2012

Authors: Steve Charters

List price: $125.00

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Description:

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand #xE2;#xAC;#x1C; it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne…

Book details

List price: $125.00
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 8/12/2011
Binding: Hardcover
Pages: 224
Size: 6.50" wide x 9.75" long x 0.75" tall
Weight: 1.144
Language: English

Steve Charters is Chair of Champagne Management and Director of Reims Research Centre for Wine-Place-Value, France, as well as being a Master of Wine.