Advanced Theory and Practice in Sport Marketing

ISBN-10: 0415518482
ISBN-13: 9780415518482
Edition: 2nd 2013 (Revised)
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Book details

Edition: 2nd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 8/13/2012
Binding: Paperback
Pages: 432
Size: 7.00" wide x 9.75" long x 1.00" tall
Weight: 1.892
Language: English

Dr. Schwarz has been a member of the faculty within the Division of Business and Management at Daniel Webster College since 2000. Currently holding the rank of Associate Professor, he serves as the Program Coordinator, and is the faculty advisory for the Daniel Webster College Society for Sport Management. During the 2006-2007 school year, he took a sabbatical leave to serve as a Visiting Senior Lecturer and Research Fellow at the University of Ballarat in Australia. His responsibilities included teaching classes; conducting research in leisure and professional sport marketing; and developing an MBA program. Dr. Schwarz received a B.S. degree in Physical Education from Plymouth State University in 1991; a M.Ed. in Administration and Supervision from Salisbury University in 1992; and an Ed.D in Sport Management from the United States Sports Academy in 1998. Jason Hunter, 1990 graduate of Plymouth State University with a BS in Physical Education earned his Masters Degree in 1993 from the United States Sports Academy in Sports Management and a PhD in Educational Administration from Madison University in 2005. Hunter has dedicated his life to teaching and coaching at the collegiate level. At Plymouth State University, he served as the director of recreation, assistant baseball and womens soccer coach and head womens softball coach. Hunter also supervised the recreation component of a new nine million dollar campus recreation and student union building. Co-owner of D & M Sports, a sporting goods retail store, Hunter joined his love and knowledge for sports to providing quality sporting goods equipment to the community. Since 1997, Hunter has served as a head coach of baseball, womens soccer, assistant athletic director, and faculty member at New England College. Head mens and womens soccer coach and faculty member at North Central College and most recently been granted tenure at College Of DuPage where he is also head womens soccer coach. Hunter has been selected as Coach of the Year five times and Adidas Central Coach of the Year in 2005. Hunter is developing a Sports Management Program at College of DuPage and also serves as a senator for the faculty association. He has presented at regional, national and international conferences.

Jason Hunter has been working in the field of technology for years and he is always looking out for the next big development in the field. In the last few years with the further development of Smartphones and tablets, android development has come to the fore. He spent a lot of time doing research and eventually ended up doing android development in addition to his other duties.The purpose of his book is to let the reader know that it is not as difficult as it seems. If you have a love for all things technology, then you will be able to learn about the latest trends in android development with ease.

Eric Schwarz is an associate professor of Sport Business and chair of the Department of Sport Business & International Tourism in the School of Business at Saint Leo University, US. He is currently President and National Office Executive Director of the US Sport Marketing Association.Jason Hunter teaches in the Department of Athletics, College of DuPage, US.Alan LaFleur is a social media specialist with Sports Features International, Inc.

Sport Marketing: The Basics
Introduction to Sport Marketing
Managing the Sport Marketing Mix
Social Responsibility and Ethics in Sport Marketing
Understanding the Sport Consumer
Sport Marketing Research and Information Systems
Sport Consumer behavior
Sport Marketing Logistics
Sport Product and Logistical Management
Sales Management in Sport
Retail Management in Sport
E-Marketing Management in Sport
Promotional Aspects of Sport Marketing
Communication Management and Promotions in Sport
Sport Advertising
Sport Sponsorship
Social Media and Networking in the Sport Industry
The Evolution of Sport Marketing
International and Global Marketing in Sport
Emerging Sociological Sport Marketing Concepts

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