Analyzing Media Messages Using Quantitative Content Analysis in Research

Name: Analyzing Media Messages Using Quantitative Content Analysis in Research
Price: 3.77 USD
Availability: InStock
ISBN: 9780415517676

ISBN-10: 0415517672

ISBN-13: 9780415517676

Edition: 3rd 2014 (Revised)

Authors: Daniel Riffe, Stephen Lacy, Frederick Fico

List price: $40.99

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Description:

Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques.This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book's companion website provide additional materials for students and instructors, including…

Book details

List price: $40.99
Edition: 3rd
Copyright year: 2014
Publisher: Taylor & Francis Group
Publication date: 12/5/2013
Binding: Paperback
Pages: 214
Size: 5.90" wide x 9.00" long x 0.50" tall
Weight: 0.792
Language: English




Introduction



Defining Content Analysis as a Social Science Tool



Designing Content Analysis



Measurement



Sampling



Reliability



Validity



Data Analysis



Computers