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Media, Telecommunications, and Business Strategy

ISBN-10: 0415517656
ISBN-13: 9780415517652
Edition: 2nd 2013 (Revised)
List price: $54.99
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Description: With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their  More...

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Book details

List price: $54.99
Edition: 2nd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 6/19/2013
Binding: Paperback
Pages: 440
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.298
Language: English

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.  Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.  Also included with this edition is a new and robust companion website that includes discussion questions, exercises, further readings, all of the book’s tables and figures, video links and an RSS feed.

List of Figures and Tables
Acknowledgements
Preface
The Media and Telecommunications Industry Structure
Media and Telecommunications Economics I: Principles of Market Structure, Supply and Pricing and Business Conduct
Media Management and Strategic Planning
Broadcast Television
Cable Television
The Transnational Media Corporation
Media and Telecommunications Economics II: Principles of Common Carriage and Enhanced Information Services
Telephony
Mobile Telephone and Wireless Communication
The Internet: Electronic Commerce and Social Media
Satellite Communication
Media and Telecommunications Management
Innovation and Technology Management
Media Management and Telecommunications: Principles of Management Theory and Application
Telecommunications and Financial Management
Media and Telecommunications Marketing
Leadership and Change Management
Index

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