Media, Telecommunications, and Business Strategy

Name: Media, Telecommunications, and Business Strategy
Availability: OutOfStock
ISBN: 9780415517652

ISBN-10: 0415517656

ISBN-13: 9780415517652

Edition: 2nd 2013 (Revised)

Authors: Richard A. Gershon

List price: $74.99

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Description:

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance…

Book details

List price: $74.99
Edition: 2nd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 7/19/2013
Binding: Paperback
Pages: 440
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.298
Language: English



List of Figures and Tables


Acknowledgements


Preface



The Media and Telecommunications Industry Structure



Media and Telecommunications Economics I: Principles of Market Structure, Supply and Pricing and Business Conduct



Media Management and Strategic Planning



Broadcast Television



Cable Television



The Transnational Media Corporation



Media and Telecommunications Economics II: Principles of Common Carriage and Enhanced Information Services



Telephony



Mobile Telephone and Wireless Communication



The Internet: Electronic Commerce and Social Media



Satellite Communication



Media and Telecommunications Management



Innovation and Technology Management



Media Management and Telecommunications: Principles of Management Theory and Application



Telecommunications and Financial Management




Media and Telecommunications Marketing




Leadership and Change Management



Index