Lynne Eagle is Professor of Marketing at Bristol Business School, UWE, UK. She is co-editor of A Reader in Marketing Communications (2005), also by Routledge and is the co-author of Social Marketing , a forthcoming title from Prentice HallStephan Dahl is Principal Lecturer in Marketing at Middlesex University, UK. He is also a co-author of Social Marketing , a forthcoming title from Prentice HallBarbara Czarnecka is Lecturer in Marketing at the University of Bedfordshire, UKJenny Lloyd is Senior Lecturer in Marketing at Bristol Business School, UWE, UK. She is also the Programme Manager for the Marketing Communications course