Marketing Management and Communications in the Public Sector

ISBN-10: 0415448980
ISBN-13: 9780415448987
Edition: 2012
List price: $59.95
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Description: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the  More...

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Book details

List price: $59.95
Copyright year: 2012
Publisher: Routledge
Publication date: 2/10/2012
Binding: Paperback
Pages: 262
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.880
Language: English

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations.This book provides a thorough overview of the major concepts in marketing and communication which is done by utilising an exclusive and decisive public sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in.Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sectoris a key read for all students, practitioners and scholars working or studying in this field.

Martial Pasquier is Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland. He leads the Public Marketing Chair. He also teaches in other academic institutions and directs the Swiss Public Administration Network (SPAN). He is a member of the Swiss Competition Commission and sits on numerous Boards and Foundation CouncilsJean-Patrick Villeneuve is Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland and also leads the International Public Governance unit. He also teaches at other academic institutions in Europe, North America and Asia

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