Martial Pasquier is Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland. He leads the Public Marketing Chair. He also teaches in other academic institutions and directs the Swiss Public Administration Network (SPAN). He is a member of the Swiss Competition Commission and sits on numerous Boards and Foundation CouncilsJean-Patrick Villeneuve is Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland and also leads the International Public Governance unit. He also teaches at other academic institutions in Europe, North America and Asia