Global Public Relations Spanning Borders, Spanning Cultures

Name: Global Public Relations Spanning Borders, Spanning Cultures
Price: 6.03 USD
Availability: InStock
ISBN: 9780415448154

ISBN-10: 0415448158

ISBN-13: 9780415448154

Edition: 2009

Authors: Alan R. Freitag, Ashli Quesinberry Stokes, Barbara DeSanto, Ashli Quesinberry Stokes

List price: $76.95

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Description:

This ground breaking text provides a structured and practical framework to understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the pitfalls of communicating and problem solving across a range of organizations and locations, and in both international and cross cultural settings. Featuring case studies, testimonials from professionals working in the field, and discussion questions for further debate, Global Public Relations highlights the differing dynamics which need to be considered in a variety of contexts; from communicating to a companys own employees, to liaising with external bodies like government agencies,…

Book details

List price: $76.95
Copyright year: 2009
Publisher: Routledge
Publication date: 2/11/2009
Binding: Paperback
Pages: 310
Size: 6.85" wide x 9.69" long x 0.67" tall
Weight: 1.760
Language: English



List of tables


List of figures


Foreword



Preface


Acknowledgments


Contributing authors






Common ground



Evolution of the profession



Theories and methods






Comparative cultural metrics



Structural comparisons



The state of the public relations profession






South and Southeast Asia



Evolutionary public relations in China, Japan and South Korea



The Middle East



Public relations in sub-Saharan Africa



Latin America



Central and Eastern Europe



Western Europe and "legacy" countries



A look to the future


Index