Global Public Relations Spanning Borders, Spanning Cultures

ISBN-10: 0415448158

ISBN-13: 9780415448154

Edition: 2008

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Description:

This ground breaking text provides a structured and practical framework to understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the pitfalls of communicating and problem solving across a range of organizations and locations, and in both international and cross cultural settings. Featuring case studies, testimonials from professionals working in the field, and discussion questions for further debate, Global Public Relations highlights the differing dynamics which need to be considered in a variety of contexts; from communicating to a companys own employees, to liaising with external bodies like government agencies, community opinion leaders, and the media. The book shows how skilled public relations professional negotiate an array of different issues in both reflecting and maintaining the goals and values of the organization they work for. Offering a truly global perspective on the subject, this innovative text is essentialreading for any student interested in public relations and the mass media in general, and will also be of interest to professional working in the field.
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Book details

Copyright year: 2008
Publisher: Routledge
Publication date: 2/11/2009
Binding: Paperback
Pages: 328
Size: 6.50" wide x 9.50" long x 0.50" tall
Weight: 1.694
Language: English

List of tables
List of figures
Foreword
Preface
Acknowledgments
Contributing authors
Common ground
Evolution of the profession
Theories and methods
Comparative cultural metrics
Structural comparisons
The state of the public relations profession
South and Southeast Asia
Evolutionary public relations in China, Japan and South Korea
The Middle East
Public relations in sub-Saharan Africa
Latin America
Central and Eastern Europe
Western Europe and "legacy" countries
A look to the future
Index
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