Competing in Emerging Markets Cases and Readings

ISBN-10: 0415399505
ISBN-13: 9780415399500
Edition: 2008
Authors: Hemant Merchant
List price: $78.95 Buy it from $10.86
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Description: Covering all aspects of competition, uncertainty and managerial responses in new and emerging business environments, this title includes a combination of cases and readings that are ideal for teaching.

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Book details

List price: $78.95
Copyright year: 2008
Publisher: Routledge
Publication date: 10/19/2007
Binding: Paperback
Pages: 252
Size: 7.00" wide x 10.00" long x 0.70" tall
Weight: 1.100
Language: English

Covering all aspects of competition, uncertainty and managerial responses in new and emerging business environments, this title includes a combination of cases and readings that are ideal for teaching.

Case Studies
Dell's Dilemma in Brazil: Negotiating at the State Level
Kmart de Mexico
Unicord PLC: The Bumble Bee Acquisition
Nora-Sakari: A Proposed JV In Malaysia (Revised)
Red Star China (A): Discovering the Essence of Guanxi
Hero Honda (India) Ltd.: Is it 'Honda' that makes it a 'Hero'?
Strategic Crossroads At Mitav: Hungary's Telecommunications Powerhouse
Managing Pibrex Russia (A): New Crisis, Old Grievances
Olly Racela In Bangkok
Readings
Distance Still Matters: The Hard Reality of Global Expansion
Strategy Under Uncertainty
Harnessing the Science of Persuasion
Achieving Business Success in Confucian Societies: The Importance of
Guanxi (Connections)
The Role of Family Conglomerates in Emerging Markets: What Western Companies Should Know
Transferring Management Knowledge to Russia: A Culturally Based Approach

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