Competing in Emerging Markets Cases and Readings

Name: Competing in Emerging Markets Cases and Readings
Price: 277.68 USD
Availability: InStock
ISBN: 9780415399494

ISBN-10: 0415399491

ISBN-13: 9780415399494

Edition: 2008

Authors: Hemant Merchant

List price: $280.00

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Description:

Given the increasing prominence of Emerging markets, a sophisticated understanding of their perils and promises is crucial to the growth of companies, including those from within Emerging markets themselves. Thus, it is surprising that, in their quest to train managers, only a few academic institutions currently provide a systematic forum to generate a superior understanding of this important economic event. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in these markets, and about the role of sophisticated but (usually) poorly-serving…

Book details

List price: $280.00
Copyright year: 2008
Publisher: Routledge
Publication date: 10/19/2007
Binding: Hardcover
Pages: 252
Size: 7.24" wide x 10.31" long x 0.75" tall
Weight: 1.496
Language: English



Case Studies



Dell's Dilemma in Brazil: Negotiating at the State Level



Kmart de Mexico



Unicord PLC: The Bumble Bee Acquisition



Nora-Sakari: A Proposed JV In Malaysia (Revised)



Red Star China (A): Discovering the Essence of Guanxi



Hero Honda (India) Ltd.: Is it 'Honda' that makes it a 'Hero'?



Strategic Crossroads At Mitav: Hungary's Telecommunications Powerhouse



Managing Pibrex Russia (A): New Crisis, Old Grievances



Olly Racela In Bangkok


Readings



Distance Still Matters: The Hard Reality of Global Expansion



Strategy Under Uncertainty



Harnessing the Science of Persuasion



Achieving Business Success in Confucian Societies: The Importance of


Guanxi (Connections)



The Role of Family Conglomerates in Emerging Markets: What Western Companies Should Know



Transferring Management Knowledge to Russia: A Culturally Based Approach