Semiotics

ISBN-10: 0415363756

ISBN-13: 9780415363754

Edition: 2nd 2007 (Revised)

Authors: Daniel Chandler
List price: $26.95
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Description: Building on the success of its popular predecessor, this welcome second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a reworked introduction, extended index, revised glossary, and new suggestions for further reading, this new edition also provides an increased number of updated examples, such as those relating to computer and mobile phone technology, TV, commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: · What is a sign? · Which codes do we take for granted? · How can semiotics be used in textual analysis? · What is a text? A highly useful, must-have resource,Semiotics: The Basicsis the ideal introductory text for those studying this growing area.

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Book details

List price: $26.95
Edition: 2nd
Copyright year: 2007
Publisher: Routledge
Publication date: 3/6/2007
Binding: Paperback
Pages: 328
Size: 5.00" wide x 7.50" long x 1.00" tall
Weight: 0.968
Language: English

List of illustrations
Preface
Acknowledgements
Introduction
Definitions
Relation to linguistics
Langue and parole
Why study semiotics?
Models of the sign
The Saussurean model
Two sides of a page
The relational system
Arbitrariness
The Peircean model
Relativity
Symbolic mode
Iconic mode
Indexical mode
Modes not types
Changing relations
Digital and analogue
Types and tokens
Rematerializing the sign
Hjelmslev's framework
Signs and things
Naming things
Referentiality
Modality
The word is not the thing
Empty signifiers
Analysing structures
Horizontal and vertical axes
The paradigmatic dimension
The commutation test
Oppositions
Markedness
Deconstruction
Alignment
The semiotic square
The syntagmatic dimension
Spatial relations
Sequential relations
Structural reduction
Challenging the literal
Rhetorical tropes
Metaphor
Metonymy
Synecdoche
Irony
Master tropes
Denotation and connotation
Myth
Codes
Types of codes
Perceptual codes
Social codes
Textual codes
Codes of realism
Invisible editing
Broadcast and narrowcast codes
Interaction of textual codes
Codification
Textual interactions
Models of communication
The positioning of the subject
Modes of address
Reading positions
Intertextuality
Problematizing authorship
Reading as rewriting
No text is an island
Intratextuality
Bricolage
Types and degrees of intertextuality
Prospect and retrospect
Structuralist semiotics
Poststructuralist semiotics
Methodologies
An ecological and multimodal approach
Appendix: key figures and schools
Going further
Glossary
Bibliography
Index
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