Essentials of Corporate Communication Implementing Practices for Effective Reputation Management

ISBN-10: 0415328268

ISBN-13: 9780415328265

Edition: 2006

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Description: Communication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal.

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Book details

List price: $75.00
Copyright year: 2006
Publisher: Routledge
Publication date: 4/17/2007
Binding: Hardcover
Pages: 328
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.012
Language: English

Illustrations
Acknowledgments
Introduction The Communication System
What is Corporate Communication?
From Communication to Reputation
Creating Identity and Identification
Measuring Corporate Identity
Communicating with the Corporate Brand
Developing a Reputation Platform
Expressing the Company
Communicating with Key Stakeholders
Assessing the Effectiveness of Corporate Communication
Applied Reputation Research
Organizing Corporate Communication
Bibliography
Index
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