Multimodality A Social Semiotic Approach to Contemporary Communication

ISBN-10: 0415320615
ISBN-13: 9780415320610
Edition: 2009
Authors: Gunther Kress
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Book details

List price: $51.95
Copyright year: 2009
Publisher: Routledge
Publication date: 12/10/2009
Binding: Paperback
Pages: 236
Size: 6.00" wide x 7.75" long x 0.50" tall
Weight: 0.990
Language: English

No further information has been provided for this title. .

List of illustrations
Preface
Acknowledgements
Where meaning is the issue
Multimodality: simple, really
From semiotic system to semiotic resource
Cultural difference and communication: the 'reach' of the theory and the 'reach' of modes
The politics of naming
A satellite view of language
The social environment of contemporary communication
An ethical approach to communication
Assumptions
Environments for communication: social frames and communicational possibilities
Power, authority and authorship
Social and theoretical consequences: ruling metaphors of participation, design, and production
Personal choices: existential insecurity or agency through participation and connection
Communication and meaning: fluidity, provisionality, Instability
A prospective theory of communication: rhetoric, design, production
From language and grammar to semiotic resources
Mobility and portability
A word on 'pace'
The need for apt metaphors
Communication: shaping the domain of meaning
Communication as semiotic work: a sketch of a theory
'Reading' and the reader's design of meaning
Provisionality in communication: rhetoric and design, newly configured
Environments of communication: a historical view
Refashioning social and semiotic domains: rhetoric and design
A social-semiotic theory of multimodality
From a linguistic to a multimodal social-semiotic theory of meaning and communication
Linguistics, pragmatics and a social-semiotic approach to representation
Horses for courses: apt theories, useful framing
The motivated sign
The everyday, the banal and the motivated sign
Interest and the partiality of representation
Mimesis, signs and embodied experience
Mode
Materiality and affordance: the social making of mode
The 'reach' of modes
What is a mode?
Is layout a mode?
Mode, meaning, text: 'fixing' and 'framing'
Mode as technology of transcription
Meaning as resource: 'naming' in a multimodal social-semiotic theory
Naming aptly
New frames, new names
Making signs: resources, processes and agency
Processes and effects:-making and remaking meaning
Design and arrangements: making meaning material
Design in contemporary conditions of text-making
Design an essential (re)focusing
What is design? A homely example
Design in social-semiotic environments
Changes in design: a brief look at recent history
Arrangements: making meanings material
What else is framed?
Discourse: ontological and epistemological framing
Multimodal orchestrations and ensembles of meaning
The world arranged by me; the world arranged for me
The world arranged by me, the world arranged for me: orchestrating ensembles, staging of movement, motion, 'pace'
Aesthetics, style and ethics in multimodal ensembles
Applying the theory: learning and evaluation; identity and knowledge
Learning and identity in a communicational frame
Reading as design
Semiosis, meaning and learning
Recognition, metrics and principles of assessment
The social semiotics of convergent mobile devices: new forms of composition and the transformation of habitus
The social frame for the semiotic analysis
The affordances of Smartphones: a social-semiotic account
Affordances of the hardware
'Shape': designers' intentions and social implications
The representational affordances
The functionalities
Mobile Web access and usability: changes in social habitus
Implications
Gains and losses: some open questions
References
Index

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