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| List of illustrations | |
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| Preface | |
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| Acknowledgements | |
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| Where meaning is the issue | |
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| Multimodality: simple, really | |
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| From semiotic system to semiotic resource | |
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| Cultural difference and communication: the 'reach' of the theory and the 'reach' of modes | |
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| The politics of naming | |
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| A satellite view of language | |
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| The social environment of contemporary communication | |
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| An ethical approach to communication | |
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| Assumptions | |
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| Environments for communication: social frames and communicational possibilities | |
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| Power, authority and authorship | |
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| Social and theoretical consequences: ruling metaphors of participation, design, and production | |
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| Personal choices: existential insecurity or agency through participation and connection | |
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| Communication and meaning: fluidity, provisionality, Instability | |
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| A prospective theory of communication: rhetoric, design, production | |
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| From language and grammar to semiotic resources | |
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| Mobility and portability | |
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| A word on 'pace' | |
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| The need for apt metaphors | |
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| Communication: shaping the domain of meaning | |
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| Communication as semiotic work: a sketch of a theory | |
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| 'Reading' and the reader's design of meaning | |
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| Provisionality in communication: rhetoric and design, newly configured | |
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| Environments of communication: a historical view | |
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| Refashioning social and semiotic domains: rhetoric and design | |
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| A social-semiotic theory of multimodality | |
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| From a linguistic to a multimodal social-semiotic theory of meaning and communication | |
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| Linguistics, pragmatics and a social-semiotic approach to representation | |
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| Horses for courses: apt theories, useful framing | |
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| The motivated sign | |
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| The everyday, the banal and the motivated sign | |
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| Interest and the partiality of representation | |
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| Mimesis, signs and embodied experience | |
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| Mode | |
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| Materiality and affordance: the social making of mode | |
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| The 'reach' of modes | |
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| What is a mode? | |
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| Is layout a mode? | |
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| Mode, meaning, text: 'fixing' and 'framing' | |
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| Mode as technology of transcription | |
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| Meaning as resource: 'naming' in a multimodal social-semiotic theory | |
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| Naming aptly | |
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| New frames, new names | |
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| Making signs: resources, processes and agency | |
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| Processes and effects:-making and remaking meaning | |
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| Design and arrangements: making meaning material | |
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| Design in contemporary conditions of text-making | |
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| Design an essential (re)focusing | |
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| What is design? A homely example | |
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| Design in social-semiotic environments | |
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| Changes in design: a brief look at recent history | |
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| Arrangements: making meanings material | |
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| What else is framed? | |
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| Discourse: ontological and epistemological framing | |
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| Multimodal orchestrations and ensembles of meaning | |
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| The world arranged by me; the world arranged for me | |
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| The world arranged by me, the world arranged for me: orchestrating ensembles, staging of movement, motion, 'pace' | |
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| Aesthetics, style and ethics in multimodal ensembles | |
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| Applying the theory: learning and evaluation; identity and knowledge | |
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| Learning and identity in a communicational frame | |
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| Reading as design | |
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| Semiosis, meaning and learning | |
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| Recognition, metrics and principles of assessment | |
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| The social semiotics of convergent mobile devices: new forms of composition and the transformation of habitus | |
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| The social frame for the semiotic analysis | |
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| The affordances of Smartphones: a social-semiotic account | |
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| Affordances of the hardware | |
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| 'Shape': designers' intentions and social implications | |
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| The representational affordances | |
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| The functionalities | |
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| Mobile Web access and usability: changes in social habitus | |
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| Implications | |
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| Gains and losses: some open questions | |
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| References | |
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| Index | |