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Introducing Social Semiotics An Introductory Textbook

ISBN-10: 0415249449
ISBN-13: 9780415249447
Edition: 2004
Authors: Theo van Leeuwen
List price: $48.95
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Description: Social Semioticsis a lively introduction to the ways in which different aspects of modern society combine to create meaning. These "semiotic resources" surrounding us include obvious modes of communication such as language, gesture, images and  More...

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Book details

List price: $48.95
Copyright year: 2004
Publisher: Routledge
Publication date: 12/29/2004
Binding: Paperback
Pages: 320
Size: 6.75" wide x 9.25" long x 0.50" tall
Weight: 1.386
Language: English

Social Semioticsis a lively introduction to the ways in which different aspects of modern society combine to create meaning. These "semiotic resources" surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance. Social Semioticsuses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples-as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism, and the rhythm of a rapper's speech-provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the press and advertising; andexplores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading,Social Semioticsmakes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Before becoming an academic, Theo van Leeuwen worked as a film and television producer, scriptwriter and director in his native Holland and in Australia. He studied linguistics and semiotics at Macquarie and Sydney University and at the CETSAS in Paris. He has worked at Macquarie University, the University of the Arts (London), and Cardiff University, and lectured at many other Universities throughout the world. He is now Dean of the Faculty of Arts and Social Sciences, UTS. He has written many books and articles on discourse analysis, visual communication and multimodality. His most recent book is Introducing Social Semiotics (Routledge, 2005) and he is currently working on Global Media Discourse, to be published with Routledge in 2007. He is also editor of the journal Visual Communication.

Semiotic Principles
Semiotic Resources
Semiotic Change
Semiotic Rules
Semiotic Functions
Dimensions of Semiotic Analysis
Discourse
Genre
Style
Modality
Multimodal Cohesion
Rhythm
Composition
Information Linking
Dialogue

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