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Introducing Social Semiotics An Introductory Textbook

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ISBN-10: 0415249449

ISBN-13: 9780415249447

Edition: 2005

Authors: Theo Van Leeuwen

List price: $54.95
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Description:

Social Semioticsis a lively introduction to the ways in which different aspects of modern society combine to create meaning. These "semiotic resources" surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance. Social Semioticsuses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples-as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism, and the rhythm…    
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Book details

List price: $54.95
Copyright year: 2005
Publisher: Routledge
Publication date: 12/29/2004
Binding: Paperback
Pages: 308
Size: 6.75" wide x 9.25" long x 0.50" tall
Weight: 1.386
Language: English

Before becoming an academic, Theo van Leeuwen worked as a film and television producer, scriptwriter and director in his native Holland and in Australia. He studied linguistics and semiotics at Macquarie and Sydney University and at the CETSAS in Paris. He has worked at Macquarie University, the University of the Arts (London), and Cardiff University, and lectured at many other Universities throughout the world. He is now Dean of the Faculty of Arts and Social Sciences, UTS. He has written many books and articles on discourse analysis, visual communication and multimodality. His most recent book is Introducing Social Semiotics (Routledge, 2005) and he is currently working on Global Media…    

Semiotic Principles
Semiotic Resources
Semiotic Change
Semiotic Rules
Semiotic Functions
Dimensions of Semiotic Analysis
Discourse
Genre
Style
Modality
Multimodal Cohesion
Rhythm
Composition
Information Linking
Dialogue