Understanding Women's Magazines Publishing, Markets and Readerships

Name: Understanding Women's Magazines Publishing, Markets and Readerships
Price: 159.32 USD
Availability: InStock
ISBN: 9780415216388

ISBN-10: 0415216389

ISBN-13: 9780415216388

Edition: 2002

Authors: Anna Gough-Yates

List price: $125.00

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Description:

'Understanding Women's Magazines' explores the changing landscape of the women's magazine market. Anna Gough-Yates analyses the strategies and fortunes of a range of titles in a globalized market, including 'Elle', 'Marie Claire', 'Eve' and 'Red'.

Book details

List price: $125.00
Copyright year: 2002
Publisher: Routledge
Publication date: 1/16/2003
Binding: Hardcover
Pages: 208
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 1.034
Language: English



Preface



' Marie Claire - C'est Moi?' Gender, Identity and Women's Magazines



'The Empire Strike Backs?': Magazine Publishing and Markets in the Late Twentieth Century



Who's That Girl?: Advertising Research and the Female Consumer



Seriously Glamorous or Glamorously Serious?: Working Out the 'Working Woman'



'Magazines Sans Frontiegrave;res?': Women's Magazines and the 'European Invasion'



'A New Breed of Read': Glossy Women's Magazines in the late 1980s



Desperately Tweaking Susan: The Business of Women's Magazines in the 1990


Conclusions


Footnotes


Bibliography