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McLuhan and Baudrillard Masters of Implosion

ISBN-10: 0415190622
ISBN-13: 9780415190626
Edition: 2002
Authors: Gary Genosko
List price: $43.95
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Description: InMcLuhan and Baudrillard, Gary Genosko traces McLuhan's influence on the influential French postmodernist thinker, Jean Baudrillard. Gary Genosko argues that McLuhan's ideas have been far more influential than hitherto imagined in the development  More...

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Book details

List price: $43.95
Copyright year: 2002
Publisher: Routledge
Publication date: 6/21/1999
Binding: Paperback
Pages: 160
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.638
Language: English

InMcLuhan and Baudrillard, Gary Genosko traces McLuhan's influence on the influential French postmodernist thinker, Jean Baudrillard. Gary Genosko argues that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Tracing parallels between the so-called "McLuhan Cult" of the 1960's and the "Baudrillard Scene" of the 1980's, he explores how McLuhan's ideas persist and are distorted through Baudrillard's work, via concepts such as semiurgy, participation, reversibility, the primitive/tribal, and implosion. He argues that it is through the filter of Baudrillard's writings that McLuhan has had the greatest impact on contemporary cultural thought and practice.

Franco Bifo Berardi: Franco Berardi, better-known in the United States as "Bifo," is an Italian autonomist philosopher and media activist. One of the founders of the seminal Radio Alice, a notorious pirate radio station that became the voice of the student movement in Italy throughout the 1970s, Bifo is the author of multiple works of theory including the recently-published The Soul at Work (Semiotexte 2009) and "The Post-Futurist Manifesto."

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