Pop! Create the Perfect Pitch, Title, and Tagline for Anything

ISBN-10: 0399533613
ISBN-13: 9780399533617
Edition: 2009
Authors: Sam Horn
List price: $16.00 Buy it from $3.94
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Description: Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations? Popular author,  More...

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Book details

List price: $16.00
Copyright year: 2009
Publisher: Penguin Group (USA) Incorporated
Publication date: 2/3/2009
Binding: Paperback
Pages: 235
Size: 5.25" wide x 8.50" long x 0.50" tall
Weight: 0.748
Language: English

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP!(Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers’ imaginations.

Acknowledgments
Introduction
What Is POP!?
The Goal Is to Break Out, Not Blend In
Be PURPOSEFUL
Address and Answer the Ws
Be ORIGINAL
Alphabetize Your Core Words
Capture Conversational Catchphrases
Create Tell 'n Sell Introductions with the Valley Girl Technique
Increase Likability with Laugh Lines
Don't Repeat Cliches, Rearrange Cliches
Aflac Your Topic So They See What You're Saying
Create the Next New Thing with the Half-and-Half Technique
Turn Assumptions Upside Down with ContrBrand
Make the Familiar Fresh with Meaningful Metaphors
Win Buy-In by Capitalizing on POP! Culture
POP! the Question to Engage Curiosity
Make It Sound Like What It is with OnoNAMEopoeia
Add It Up with Alpha and Omega
Be PITHY
Make Your Language Lyrical with Alliteration
Put Your Slogan in a Beat That's Easy to Repeat
Make It Sublime with Rhyme
Continue to POP!: Seven Secrets to Keeping Their Interest Once You've Got It
Make Your Content Come Alive with First-Person Stories
Put People in the Pool
Craft a Memorable Money Phrase
Make It Relevant with Segues
Juxtapose Points to Make Them Crystal Clear
Open Eyes, Ears, Hearts, and Minds with Aha! Quotes
Inspire Action with Specific Next Steps
POP! Hall of Fame
Index

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