Pop! Create the Perfect Pitch, Title, and Tagline for Anything

Name: Pop! Create the Perfect Pitch, Title, and Tagline for Anything
Price: 3.45 USD
Availability: InStock
ISBN: 9780399533617

ISBN-10: 0399533613

ISBN-13: 9780399533617

Edition: 2009

Authors: Sam Horn

List price: $16.00

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Description:

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP!(Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers’ imaginations.

Book details

List price: $16.00
Copyright year: 2009
Publisher: Penguin Group (USA) Incorporated
Publication date: 2/3/2009
Binding: Paperback
Pages: 235
Size: 5.25" wide x 8.50" long x 0.50" tall
Weight: 0.220
Language: English



Acknowledgments


Introduction



What Is POP!?



The Goal Is to Break Out, Not Blend In



Be PURPOSEFUL



Address and Answer the Ws



Be ORIGINAL



Alphabetize Your Core Words



Capture Conversational Catchphrases



Create Tell 'n Sell Introductions with the Valley Girl Technique



Increase Likability with Laugh Lines



Don't Repeat Cliches, Rearrange Cliches



Aflac Your Topic So They See What You're Saying



Create the Next New Thing with the Half-and-Half Technique



Turn Assumptions Upside Down with ContrBrand



Make the Familiar Fresh with Meaningful Metaphors



Win Buy-In by Capitalizing on POP! Culture



POP! the Question to Engage Curiosity



Make It Sound Like What It is with OnoNAMEopoeia



Add It Up with Alpha and Omega



Be PITHY



Make Your Language Lyrical with Alliteration



Put Your Slogan in a Beat That's Easy to Repeat



Make It Sublime with Rhyme



Continue to POP!: Seven Secrets to Keeping Their Interest Once You've Got It



Make Your Content Come Alive with First-Person Stories



Put People in the Pool



Craft a Memorable Money Phrase



Make It Relevant with Segues



Juxtapose Points to Make Them Crystal Clear



Open Eyes, Ears, Hearts, and Minds with Aha! Quotes



Inspire Action with Specific Next Steps


POP! Hall of Fame


Index