Portable Business Writer

ISBN-10: 039590921X
ISBN-13: 9780395909218
Edition: 1999
Authors: William Murdick
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Description: This brief, inexpensive guide for business writers offers experience-based instruction as well as strong pedagogy emphasizing case studies, assignments, and models of business writing. The text covers a wide range of traditional topics, as well as  More...

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Book details

List price: $80.95
Copyright year: 1999
Publisher: CENGAGE Learning
Publication date: 8/3/1998
Binding: Comb Bound 
Pages: 224
Size: 6.50" wide x 8.25" long x 0.75" tall
Weight: 0.770
Language: English

This brief, inexpensive guide for business writers offers experience-based instruction as well as strong pedagogy emphasizing case studies, assignments, and models of business writing. The text covers a wide range of traditional topics, as well as important contemporary issues related to intercultural communication, writing for email and the Internet, audience, written and oral presentations, non-biased language and policy, and electronic job searches.

William Murdick is Emeritus Professor of English, California University of Pennsylvania. He holds a B.A. in English from SUNY Albany, an M.F.A. in writing from the University of Iowa's Writer's Workshop, and a Ph.D. in English (Rhetoric and Linguistics) from Indiana University of Pennsylvania.William has business experience as co-owner of a computer company and as a consultant who wrote policy-procedure manuals. He is the author of five books: in addition to the two Portable books, he has written two composition books for Jain Publishing (2003 and 2005) and one on word processing (1984). He has also published many technical articles on computer use and scholarly articles, mainly on the teaching of writing.

Business Writing Basics
Making the Grade in Business Writing
Letter Format
Memo Format
Composing E-Mail Messages
Planning Business Documents
Revising for Purpose and Audience
Revising for Tone and Style
Editing
Eliminating Biased Language and Policy
Communicating across Cultures
Memos and Letters
Making a Personal Request
Complaints
Responding to Complaints
Good-News Messages
Delicate and Bad-News Messages
Reports and Proposals
Background to Reports: Documenting Sources
Visuals
Short Report Based on Library Research
Short Report Based on Survey Research
Routine and Long Reports
Proposals
Addressing the Public
Sales Letters
Oral Presentations V. Job Search
Traditional Resumes
Job-Search Letters
Electronic Job Search
References
Index

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