Successful Writing

ISBN-10: 0393978184
ISBN-13: 9780393978186
Edition: 5th 2003
List price: $26.00
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Description: W. W. Norton Company is pleased to announce the Fifth Edition of Successful Writing by Maxine Hairston and Michael Keene. This new rhetoric builds on the strengths of earlier editions, offering students clear and useful suggestions for strengthening  More...

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Book details

List price: $26.00
Edition: 5th
Copyright year: 2003
Publisher: W. W. Norton & Company, Incorporated
Publication date: 1/14/2003
Binding: Paperback
Pages: 320
Size: 6.00" wide x 8.00" long x 0.75" tall
Weight: 0.792
Language: English

W. W. Norton Company is pleased to announce the Fifth Edition of Successful Writing by Maxine Hairston and Michael Keene. This new rhetoric builds on the strengths of earlier editions, offering students clear and useful suggestions for strengthening their writing and showing them how they can develop a piece of effective writing through a process that is manageable and reliable. In the twenty years since the first edition of Successful Writing, the elements of good writing have not changed. But the kinds of writing college students now do and the ways they deliver their writing have changed a great deal. Students today still write essays and research papers, but they also create Web sites, give oral presentations (and thus write and design PowerPoint slides), produce brochures, and of course write a lot of email. The new edition of Successful Writing offers students the kind of sensible, real-world advice they need for these and many other writing situations

Preface
Writing in College
Strategies for Writing in College Courses
Analyzing Your Writing Situation
Limiting Your Writing Topic
Laying Out a Plan of Organization
Some Criteria for Academic Writing
Q&A
For Practice
For Writing
What Makes Writing Successful?
Specific Characteristics of Writing That Works
Good Writing Says Something of Consequence
Good Writing Is Clear
Good Writing Is Well Organized
Good Writing Is Economical
Good Writing Is Grammatically Acceptable
Good Writing Has No Spelling Errors
Extra Touches
Vigor
Authentic Voice
Q&A
For Practice
For Writing
How Do Writers Write?
Different Ways of Writing
Explanatory Writing
Exploratory Writing
Writing That Explains and Explores
The Stages of Writing
Preparation and Planning
Drafting
Incubating
Q&A
For Practice
For Writing
What Is Your Writing Situation?
Audience
Purpose
Persona
Your Language Choices
Tone
Authenticity
Q&A
For Practice
For Writing
Drafting
Getting Started
With an Illustrative Example
With a Quotation
With an Anecdote
With a Description
With a Summary Paragraph
Common Patterns of Organization
Reasoning from Evidence
Assertion and Support
Definition
Cause and Effect
Comparison and Contrast
Classification
Narration
Choosing and Combining Patterns
Knowing When You Have an Adequate Draft
Q&A
For Practice
For Writing
Writing Clearly
Illustrating General Statements with Specific Examples
Making Your Readers See Something
Putting People in Your Writing
Choosing Concrete Words
Avoiding Deadwood Nouns
Choosing Strong Verbs for Clarity
Using Adjectives and Adverbs Sparingly
Adding Metaphors for Clarity
Q&A
For Practice
For Writing
Holding Your Reader
Choosing a Good Title
Writing Strong Leads
Keeping Your Writing Tight and Unified
Links and Nudges
Repeated Words
Using Conjunctions to Connect Sentences or Paragraphs
Keeping Paragraphs and Sentences to a Reasonable Length
Chunking Your Writing into Manageable Units
Avoiding Antagonizing Your Readers
Making Your Writing Look Good
Using Figurative and Connotative Language Sparingly
Avoiding Stereotypes and Offensive Labeling
Sexist Language
Using Racial and Ethnic Terms Carefully
Maintaining a Civil Tone
Q&A
For Practice
For Writing
Crafting Paragraphs
The External View of Paragraphing
Some Guidelines for Breaking Paragraphs
The Internal View of Paragraphing
Generalization with Supporting Details
Question and Answer
Statement and Illustration
Assertion and Explanation
Other Common Paragraph Patterns
Crafting Opening Paragraphs
Wrestling With Closing Paragraphs
Q&A
For Practice
For Writing
Revising
An Overview of the Revision Process
A Plan for Revising in Stages
Large-Scale Revision
Small-Scale Changes
Getting Response from Others
Some Guidelines for Working in Groups
When Should You Stop Revising?
Q&A
For Practice
Editing
Some Guidelines for Editing
Review Any Specifications for Your Document
Check Details for Accuracy and Consistency
Check for Awkwardly Repeated Words
Check for the Most Common Errors
Check Your Spelling and Run a Spell Checker
Consider the Way Your Writing Looks
Proofreading
Q&A
For Practice
Considering Design
A Few Uses of Document Design
Planning a Design
Questions to Ask As You Plan a Design
Sketching Out a Preliminary Design
Estimating Costs
Considering Type
Fonts
Type Styles
Type Size
Color
Considering Layout
Direction
White Space
Chunking Information
Positioning Graphics and Artwork
Designing for the Web
How the Web Is Read
Web Site Structure and Web Page Design
Model Templates for Web Pages
For Practice
Writing Research Papers
Selecting a Topic
Pick a Good Topic
Define Your Purpose
Identify Your Audience
Formulate a Research Question
Researching Your Topic
Set Up a General Search Strategy
Use Primary and Secondary Sources
Do Original Research
Make a Research Outline for Using the Library and the Web
Find Things Out for Yourself
Be Open to Serendipity
Take Notes
Manage Sources and Quotations
Manage and Evaluate Electronic Sources
Writing Your Paper
Get Started
Choose a Plan of Organization
Write a Draft
Get Responses
Finish Your Paper
Q&A
A Sample Research Paper: "Artemisia Gentileschi: Artist Against the Grain"
Sending Electronic Communications
Writing for Online Readers
Email Dos and Don'ts
Privacy
Snap Responses
Unwanted Email
Handling Casual Correspondence
Handling Academic and Professional Correspondence
Resumes
Attachments
Q&A
For Practice
Giving Oral Presentations
Sizing Up the Situation
Find Out Where and When the Talk Is Scheduled
Find Out Who Your Audience Is
Determine the Purpose(s) of Your Talk
Writing Out a Rough Draft of Your Talk
Outlining Your Talk--and Planning Your Visuals
Deciding on Props and Visuals
Some Guidelines for Using Visuals
Practicing
Delivering the Talk
Answering Questions Carefully
Getting Feedback
Q&A
For Practice
For Writing
Model Documents
The First Page of a Print Academic Paper
An Academic Paper with Graphs
An Academic Paper with Headings and Visuals
A Plan for a Two-Page Spread in a Report
A Plan for an Academic Paper on the Web
A Summary
A Simple Presentation Slide
A Simple Proposal
An Application Letter (Printed)
An Email Application Letter
A Print Resume
A Scannable Email Resume
A Newsletter
A Simple Brochure
A Poster
A Flyer
A Program
An Agenda
A Press Release
Mastering the Conventions of Documentation
MLA Style
APA Style
Index

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