Advertising Concept and Copy

ISBN-10: 0393733866
ISBN-13: 9780393733860
Edition: 3rd 2013
Authors: George Felton
List price: $65.00 Buy it from $46.55
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Description: Advertising: Concept & Copy covers the conceptual process—from developing a smart strategy to executing it with strong, persuasive thinking and writing—with abundant new material on brand voice, storytelling, interactive advertising, and social  More...

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Book details

List price: $65.00
Edition: 3rd
Copyright year: 2013
Publisher: W. W. Norton & Company, Incorporated
Publication date: 8/5/2013
Binding: Paperback
Pages: 352
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.882
Language: English

Advertising: Concept & Copy covers the conceptual process—from developing a smart strategy to executing it with strong, persuasive thinking and writing—with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.

George Felton teaches writing and copywriting at Columbus College of Art & Design in Ohio.

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