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| Preface | |
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| Establishing A Freelance Business | |
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| Why the opportunity has never been better | |
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| But, is it really for you? | |
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| Planning your future | |
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| Running your freelance business | |
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| Long-term success | |
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| Highlights | |
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| Freelance norms & standards | |
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| Pricing, Collecting & Taxation | |
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| Establishing how much to charge | |
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| Coming up with a job price | |
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| Presenting estimates to clients | |
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| Keeping more of what you get | |
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| Protecting your financial interests | |
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| Highlights | |
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| Financial norms & standards | |
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| Selling & Marketing | |
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| Going where the money is | |
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| Preparing your sales strategy | |
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| Which promotions work, which don't | |
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| Making the all-important sales presentation | |
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| Working with clients | |
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| Highlights | |
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| Selling & marketing norms & standards | |
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| Running A Multiperson Shop | |
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| Creating a viable organization | |
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| Staffing the organization | |
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| Managing a creative organization | |
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| Operational and profitability issues | |
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| Highlights | |
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| Multiperson shop norms & standards | |
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| Appendices | |
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| Partnerships, corporations, LLCs, and LLPs | |
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| Sample business plans | |
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| Basic business plan | |
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| Formal business/financial plan | |
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| Samples and forms | |
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| Biographical sketch | |
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| A bill of rights for creative suppliers and their clients | |
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| Job description | |
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| Employee noncompete agreement | |
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| Employee performance evaluation | |
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| Salary adjustment compilation | |
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| Working description | |
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| Retainer agreement | |
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| Assignment questionnaire | |
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| Assignment questionnaire instructions | |
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| Estimating worksheet | |
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| Illustration questionnaire | |
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| Simple estimate | |
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| Proposal letter | |
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| Detailed proposal | |
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| Detailed web proposal | |
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| Index | |