Business Side of Creativity The Complete Guide to Running a Small Graphics Design or Communications Business

ISBN-10: 039373207X

ISBN-13: 9780393732078

Edition: 3rd 2006 (Revised)

List price: $35.00
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Description:

The freelance designer's biblea step-by-step guide to successful self-employment. Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands-but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed-from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading online. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more-and gives you practical, real-world answers and invaluable expert advice. From launching yourself as a freelancer and managing a multi-person firm to marketing your services and retiring comfortably, this book is a one-stop resource for all creative service professionals on how to run a smooth, effective, and lucrative business. Useful forms and sample business plans are included. 25 illustrations.
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Book details

List price: $35.00
Edition: 3rd
Copyright year: 2006
Publisher: W. W. Norton & Company, Incorporated
Publication date: 9/17/2006
Binding: Paperback
Pages: 432
Size: 9.25" wide x 6.25" long x 1.25" tall
Weight: 1.584

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

Preface
Establishing A Freelance Business
Why the opportunity has never been better
But, is it really for you?
Planning your future
Running your freelance business
Long-term success
Highlights
Freelance norms & standards
Pricing, Collecting & Taxation
Establishing how much to charge
Coming up with a job price
Presenting estimates to clients
Keeping more of what you get
Protecting your financial interests
Highlights
Financial norms & standards
Selling & Marketing
Going where the money is
Preparing your sales strategy
Which promotions work, which don't
Making the all-important sales presentation
Working with clients
Highlights
Selling & marketing norms & standards
Running A Multiperson Shop
Creating a viable organization
Staffing the organization
Managing a creative organization
Operational and profitability issues
Highlights
Multiperson shop norms & standards
Appendices
Partnerships, corporations, LLCs, and LLPs
Sample business plans
Basic business plan
Formal business/financial plan
Samples and forms
Biographical sketch
A bill of rights for creative suppliers and their clients
Job description
Employee noncompete agreement
Employee performance evaluation
Salary adjustment compilation
Working description
Retainer agreement
Assignment questionnaire
Assignment questionnaire instructions
Estimating worksheet
Illustration questionnaire
Simple estimate
Proposal letter
Detailed proposal
Detailed web proposal
Index
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