Writing for Design Professionals A Guide to Writing Successful Proposals, Letters, Brochures, Portfolios, Reports, Presentations, and Job Applications for Architects, Engineers, and Interior Designers

ISBN-10: 0393731855

ISBN-13: 9780393731859

Edition: 2nd 2006

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Description: How to master the complexities of effective writing in design practice. Written and oral communication play a vital role in advancing design professionals' careers, yet few design schools offer training. Updated and expanded, this book presents the principles of clear writing, illustrated by realistic examples and exercises drawn from the world of practice, from marketing and promotion materials to reports and client communications. 16 pages of color, 10 pages of black-and-white illustrations.

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Book details

List price: $45.00
Edition: 2nd
Copyright year: 2006
Publisher: W. W. Norton & Company, Incorporated
Publication date: 8/17/2006
Binding: Hardcover
Pages: 248
Size: 8.75" wide x 10.50" long x 0.75" tall
Weight: 1.782
Language: English

Stephen A. Kliment, FAIA, former editor in chief of Architectural Record, writes, lectures, teaches, and serves as a consultant on communications. He is a registered architect and a former member of Skidmore, Owings & Merrill and Caudill Rowlett Scott, where he directed the firm's marketing communications. His articles have appeared in Architecture, Residential Architect, Architectural Digest, and the New York Times. He has taught communications at Washington University in St. Louis, at Harvard University, and at City College of the City University of New York, where he is an adjunct professor of architecture.

Why writing matters : an introduction
Principles of writing for impact
Marketing correspondence
Marketing brochures and portfolios
Proposals
Newsletters and other marketing tools
Project writing
Writing in design school
Job prospects
Writing in academe
Writing for the media
Writing on-line
Writing as a career
On your feet
Graphics : medium for the message
Writing by the product manufacturer
International style
How to measure impact
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