Crisis-Proof Your Practice How to Survive and Thrive in an Uncertain Economy

ISBN-10: 0393706117
ISBN-13: 9780393706116
Edition: 2009
List price: $21.95
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Description: This book explains why psychotherapy practices are especially vulnerable to a recession and how to keep yours viable. It offers concrete steps for practices in trouble, guidelines on when and how to grow or cut back, and a look at the most  More...

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Book details

List price: $21.95
Copyright year: 2009
Publisher: W. W. Norton & Company, Incorporated
Publication date: 9/21/2009
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.034
Language: English

This book explains why psychotherapy practices are especially vulnerable to a recession and how to keep yours viable. It offers concrete steps for practices in trouble, guidelines on when and how to grow or cut back, and a look at the most future-forward practice models in use today.

Lynn Grodzki, LCSW, MCC, is a psychotherapist in full-time private practice, a former business executive, and one of the leading business coaches in the US for small business owners. She specializes in working with change-agents: therapists, coaches, healers, and other service-oriented consultants who help others make change in their lives.Through her workshops and writing, she has become a pioneer in the field of practice-building, helping non-business-oriented professionals develop their private practices. With Lynn's guidance, thousands of professionals now operate small businesses that offer them a high degree of integrity as well as enhanced financial success. Lynn lives and works in Silver Spring, Maryland and can be reached by email at: lynn@privatepracticesuccess.com.

Acknowledgments
Review
From Surviving to Thriving
Crisis-Proofing in Action
Taking an Honest Inventory
The Big Picture
Recommit
Protecting Your Practice
Cutting Unhealthy Dependencies
What to Charge, When to Spend, How to Save
Low-Cost Marketing
ReBrand
Having a Strong Internet Presence
Best Business Models, Part 1
Best Business Models, Part 2
Your Crisis-Proof Turnaround Plan
Reinvest
Build a Practice to Sell
Fearless Change
Learned Resilience
Crisis-Proof Leadership
References
Contact Information
Index

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