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Microstyle The Art of Writing Little

ISBN-10: 039334181X
ISBN-13: 9780393341812
Edition: 2012
List price: $15.95 Buy it from $6.91
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Description: Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists.  More...

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Book details

List price: $15.95
Copyright year: 2012
Publisher: W. W. Norton & Company, Incorporated
Publication date: 7/23/2012
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.440
Language: English

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson’s sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring.—BooklistMakes accessible a number of ideas that . . . most of us need to learn if we are going to thrive as writers in the 21st century.—The Writer

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