Design in Nature How the Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organization

ISBN-10: 0385534612
ISBN-13: 9780385534611
Edition: 2012
List price: $32.00 Buy it from $3.00
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Description: In this groundbreaking book, Adrian Bejan takes the recurring patterns in nature-trees, tributaries, air passages, neural networks, and lightning bolts-and reveals how a single principle of physics, the Constructal Law, accounts for the evolution of  More...

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Book details

List price: $32.00
Copyright year: 2012
Publisher: Knopf Doubleday Publishing Group
Publication date: 1/24/2012
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.75" long x 1.25" tall
Weight: 1.342
Language: English

In this groundbreaking book, Adrian Bejan takes the recurring patterns in nature-trees, tributaries, air passages, neural networks, and lightning bolts-and reveals how a single principle of physics, the Constructal Law, accounts for the evolution of these and all other designs in our world. Everything-from biological life to inanimate systems-generates shape and structure and evolves in a sequence of ever-improving designs in order to facilitate flow. River basins, cardiovascular systems, and bolts of lightning are very efficient flow systems to move a current-of water, blood, or electricity. Likewise, the more complex architecture of animals evolve to cover greater distance per unit of useful energy, or increase their flow across the land. Such designs also appear in human organizations, like the hierarchical "flowcharts" or reporting structures in corporations and political bodies. All are governed by the same principle, known as the Constructal Law, and configure and reconfigure themselves over time to flow more efficiently. Written in an easy style that achieves clarity without sacrificing complexity, Design in Nature is a paradigm-shifting book that will fundamentally transform our understanding of the world around us.

Will Eisner was born March 6, 1917 in Brooklyn, NY. As a child he worked for printers and sold newspapers. He attended De Witt Clinton High School in the Bronx, where his artwork first appeared in the school newspaper. His first job was at the New York American, but he lost that and found a job with WOW What a Magazine! in 1936. He created two features for the magazine, Harry Karry and The Flame. After the magazine went under, for a short time, he freelanced and drew stories for Comic Magazines before he and friend Jerry Iger formed a the Eisner-Iger studio. The two went their separate ways when Eisner joined the Quality Comics Group to produce a syndicated 16-page newspaper supplement. It was there that Eisner created his most well known character, the Spirit. In 1942, Eisner was drafted into the army where he produced posters and strips for the troops. After the war, he continued the Spirit strip until 1952. It was during this time that he created the American Visuals Corporation, a commercial art company that created comics for educational and commercial purposes. Some of the company's clients included RCA Records, the Baltimore Colts, and New York Telephone. Eisner had given up on the Spirit strip, but still produced new material for it from time to time. He chose to focus his efforts on a more mature storyline and so produced A Contract With God, which was published in 1978. It was the beginnings of the graphic novel. Eisner also taught cartooning at the School of Visual Arts in New York, in addition to writing Comics and Sequential Art and Graphic Storytelling. The Eisner Awards, one of only two comics industry awards, are named for Eisner and were established in 1988. Eisner's work was showcased in the Whitney Museum's 1996 "NYNY: City of Ambition" show. Will Eisner passed away on Monday January 3, 2005 at the age of 87 after undergoing quadruple bypass heart surgery.Will Eisner was born March 6, 1917 in Brooklyn, NY. As a child he worked for printers and sold newspapers. He attended De Witt Clinton High School in the Bronx, where his artwork first appeared in the school newspaper. His first job was at the New York American, but he lost that and found a job with WOW What a Magazine! in 1936. He created two features for the magazine, Harry Karry and The Flame. After the magazine went under, for a short time, he freelanced and drew stories for Comic Magazines before he and friend Jerry Iger formed a the Eisner-Iger studio. The two went their separate ways when Eisner joined the Quality Comics Group to produce a syndicated 16-page newspaper supplement. It was there that Eisner created his most well known character, the Spirit. In 1942, Eisner was drafted into the army where he produced posters and strips for the troops. After the war, he continued the Spirit strip until 1952. It was during this time that he created the American Visuals Corporation, a commercial art company that created comics for educational and commercial purposes. Some of the company's clients included RCA Records, the Baltimore Colts, and New York Telephone. Eisner had given up on the Spirit strip, but still produced new material for it from time to time. He chose to focus his efforts on a more mature storyline and so produced A Contract With God, which was published in 1978. It was the beginnings of the graphic novel. Eisner also taught cartooning at the School of Visual Arts in New York, in addition to writing Comics and Sequential Art and Graphic Storytelling. The Eisner Awards, one of only two comics industry awards, are named for Eisner and were established in 1988. Eisner's work was showcased in the Whitney Museum's 1996 "NYNY: City of Ambition" show. Will Eisner passed away on Monday January 3, 2005 at the age of 87 after undergoing quadruple bypass heart surgery.Will Eisner was born March 6, 1917 in Brooklyn, NY. As a child he worked for printers and sold newspapers. He attended De Witt Clinton High School in the Bronx, where his artwork first appeared in the school newspaper. His first job was at the New York American, but he lost that and found a job with WOW What a Magazine! in 1936. He created two features for the magazine, Harry Karry and The Flame. After the magazine went under, for a short time, he freelanced and drew stories for Comic Magazines before he and friend Jerry Iger formed a the Eisner-Iger studio. The two went their separate ways when Eisner joined the Quality Comics Group to produce a syndicated 16-page newspaper supplement. It was there that Eisner created his most well known character, the Spirit. In 1942, Eisner was drafted into the army where he produced posters and strips for the troops. After the war, he continued the Spirit strip until 1952. It was during this time that he created the American Visuals Corporation, a commercial art company that created comics for educational and commercial purposes. Some of the company's clients included RCA Records, the Baltimore Colts, and New York Telephone. Eisner had given up on the Spirit strip, but still produced new material for it from time to time. He chose to focus his efforts on a more mature storyline and so produced A Contract With God, which was published in 1978. It was the beginnings of the graphic novel. Eisner also taught cartooning at the School of Visual Arts in New York, in addition to writing Comics and Sequential Art and Graphic Storytelling. The Eisner Awards, one of only two comics industry awards, are named for Eisner and were established in 1988. Eisner's work was showcased in the Whitney Museum's 1996 "NYNY: City of Ambition" show. Will Eisner passed away on Monday January 3, 2005 at the age of 87 after undergoing quadruple bypass heart surgery.J. Peder Zane is the book-review editor of the Raleigh News & Observer and the editor of Norton's Remarkable Reads. His syndicated column received the ASNE Distinguished Writing Award for Commentary.

Introduction
The Birth of Flow
The Birth of Design
Animals on the Move
Witnessing Evolution
Seeing Beyond the Trees and the Forest
Why Hierarchy Reigns
The Fast and Long Meets the Slow and Short
The Design of Academia
The Golden Ratio, Vision, Cognition, and Culture
The Design of History
Acknowledgments
Notes
Select Bibliography
Index
About the Authors

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