Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

ISBN-10: 0385531737

ISBN-13: 9780385531733

Edition: 2011

List price: $36.00 Buy it from $3.00
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Description:

From the bestselling author of Buyology comes a shocking insider#x19;s look at how today#x19;s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: " New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age #x13; starting when they are still in the womb! " Shocking results of an fMRI study which uncovered what heterosexual men reallythink about when they see sexually provocative advertising (hint: it isn#x19;t their girlfriends). " How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. " The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry#x19;s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). " How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers #x18;perfectly tailored#x19;to our psychological profiles. " How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. " What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. " And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions #x13; the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. From the Hardcover edition.
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Book details

List price: $36.00
Copyright year: 2011
Publisher: Crown Publishing Group
Publication date: 9/20/2011
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.364

John P Wilson is a researcher and consultant with 40 years' experience in education and training, including teaching from nursery education to PhD supervision. He also has extensive experience working with a range of international organizations including: the armed forces; aviation; civil service; banking; engineering; healthcare; international development; justice; manufacturing; media; nuclear power generation; national pensions and investment; oil; telecommunications and transportation. He currently teaches at the University of Oxford and the University of Sheffield.Martin Lindstrom is recognized as one of the world's primary branding gurus. He is the author of several best-selling branding books including Clicks, Bricks & Brands with Don Peppers and Martha Rogers and Brand Building on the Internet (both published by Kogan Page). Lindstrom has for more than a decade advised Fortune Top 500 brands including Mars, Pepsi, LEGO, Cartoon Network, American Express, Mercedes-Benz, VISA, Ericsson, HSBC, Gillette, Yellow Pages and Microsoft. He is a former COO of British Telecom-LookSmart, co-founder of BBDO Interactive/Framfab, Europe's largest Brand Dialogue Company and founding CEO of BBDO Interactive Asia, the region's largest Brand Dialogue Company Lindstrom is an acclaimed keynote speaker at conferences all over the world. He writes regular columns on branding which reaches a global audience of more than 4 million people in 30 countries. His acute insights have been featured in The Times, Fortune, BBC, The Daily Telegraph, The Australian and The Independent. Visit MartinLindstrom.com to learn more about Lindstrom's latest updates on brand and marketing trends.

"Foreword
Introduction: A Brand Detox
Buy Buy Baby
When companies start marketing to us in the womb
Peddling Panic and Paranoia
Why fear sells
I Can't Quit You
Brand addicts, shopaholics, and why we can't live without our smart phones
Buy It, Get Laid
The new face of sex (and the sexes) in advertising
Under Pressure
The power of peers
Oh, Sweet Memories
The new (but also old) face of nostalgia marketing
Marketers' Royal flush
The hidden powers of celebrity and fame
Hope is a Jar
The price of health, happiness, and spiritual enlightenment
Every Breath You Me, They'll Be Watching You
The end of privacy
Conclusion
I'll have What Mrs. Morgenson Is Having
The most powerful hidden persuader of them all of us
Acknowledgments
Notes
Index
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