Buyology Truth and Lies about Why We Buy

ISBN-10: 0385523890
ISBN-13: 9780385523899
Edition: 2010
List price: $22.00 Buy it from $1.99
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Book details

List price: $22.00
Copyright year: 2010
Publisher: Crown Publishing Group
Publication date: 2/2/2010
Binding: Paperback
Pages: 272
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 0.484
Language: English

John P Wilson is a researcher and consultant with 40 years' experience in education and training, including teaching from nursery education to PhD supervision. He also has extensive experience working with a range of international organizations including: the armed forces; aviation; civil service; banking; engineering; healthcare; international development; justice; manufacturing; media; nuclear power generation; national pensions and investment; oil; telecommunications and transportation. He currently teaches at the University of Oxford and the University of Sheffield.Martin Lindstrom is recognized as one of the world's primary branding gurus. He is the author of several best-selling branding books including Clicks, Bricks & Brands with Don Peppers and Martha Rogers and Brand Building on the Internet (both published by Kogan Page). Lindstrom has for more than a decade advised Fortune Top 500 brands including Mars, Pepsi, LEGO, Cartoon Network, American Express, Mercedes-Benz, VISA, Ericsson, HSBC, Gillette, Yellow Pages and Microsoft. He is a former COO of British Telecom-LookSmart, co-founder of BBDO Interactive/Framfab, Europe's largest Brand Dialogue Company and founding CEO of BBDO Interactive Asia, the region's largest Brand Dialogue Company Lindstrom is an acclaimed keynote speaker at conferences all over the world. He writes regular columns on branding which reaches a global audience of more than 4 million people in 30 countries. His acute insights have been featured in The Times, Fortune, BBC, The Daily Telegraph, The Australian and The Independent. Visit MartinLindstrom.com to learn more about Lindstrom's latest updates on brand and marketing trends.

Foreword
Introduction
A rush of blood to the Head: The Largest Neuromarketing Study Ever Conducted
This must be The Place: Product Placement, American Idol, and Ford's Multimillion-Dollar Mistake
I'll have what She's having: Mirror Neurons at Work
I can't see clearly now: Subliminal Messaging, Alive and Well
Do you believe in Magic?: Ritual, Superstition, and Why We Buy
I say a Little prayer: Faith, Religion, and Brands
why did I choose you?: The Power of Somatic Markers
A sense of wonder: Selling to Our Senses
And the answer is�: Neuromarketing and Predicting the Future
Let's Spend the Night together: Sex in Advertising
Brand New Day: The Future of Marketing and Advertising
Conclusion: Good Times, Bad Times
Appendix
Acknowledgments
Notes
Bibliography
Index

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