Power of Nice How to Conquer the Business World with Kindness

ISBN-10: 0385518927
ISBN-13: 9780385518925
Edition: 2006
List price: $17.95 Buy it from $3.00
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Description: Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded  More...

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Book details

List price: $17.95
Copyright year: 2006
Publisher: Crown Publishing Group
Publication date: 9/19/2006
Binding: Hardcover
Pages: 144
Size: 5.25" wide x 7.50" long x 0.25" tall
Weight: 0.484
Language: English

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In "The Power of Nice," through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. Turning the well-known adage of " Nice Guys Finish Last" on its ear, "The Power of Nice" shows that " nice" companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today's interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, "The Power of Nice" will transform how you live and work.

LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.

Foreword
The Power of Nice
The Six Power of Nice Principles
Bake a Bigger Pie
Sweeten the Deal
Help Your Enemies
Tell the Truth
"Yes" Your Way to the Top
Shut Up and Listen
Put Your Head on Their Shoulders
Create a Nicer Universe
Notes
Index

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