End of Detroit How the Big Three Lost Their Grip on the American Car Market

Name: End of Detroit How the Big Three Lost Their Grip on the American Car Market
Price: 19.33 USD
Availability: InStock
ISBN: 9780385507707

ISBN-10: 0385507704

ISBN-13: 9780385507707

Edition: 2003

Authors: Micheline Maynard

List price: $23.00

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Description:

An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry. In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster. Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-buyer.…

Book details

List price: $23.00
Copyright year: 2003
Publisher: Crown/Archetype
Publication date: 9/21/2004
Binding: Paperback
Pages: 368
Size: 5.51" wide x 8.50" long x 0.91" tall
Weight: 0.638
Language: English

MICHELINE MAYNARD covers the automobile and airline industries for The New York Times and has written for Fortune, USA TODAY, Newsday, and U.S. News & World Report. She is a lecturer on the global auto industry at the University of Michigan School of Business, and is the author of two books, including Collision Course Inside the Battle for General Motors. She lives in Ann Arbor, Michigan




How Detroit lost its grip



A fallen comrade



Two paths to the same conclusion



Journey from the inside out



Hot dogs, apple pie and Camry



The challenger



Nibbling from the bottom and the top



Detroit south



The end of Detroit



What do customers really want?


Epilogue : the world in 2010


A five-point manifesto for fixing Detroit's problems