Enterprise One to One

Name: Enterprise One to One
Price: 2.63 USD
Availability: InStock
ISBN: 9780385487559

ISBN-10: 038548755X

ISBN-13: 9780385487559

Edition: N/A

Authors: Don Peppers, Martha Rogers

List price: $17.50

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Description:

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your…

Book details

List price: $17.50
Publisher: Knopf Doubleday Publishing Group
Publication date: 1/19/1999
Binding: Paperback
Pages: 464
Size: 5.00" wide x 7.50" long x 0.75" tall
Weight: 0.836
Language: English



Acknowledgments


Preface



The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age



Some Customers are More Equal Than Others: How to Identify and Capitalize on Customer Differences



Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy



Infant Mortality at MCI: How to Fix the "Leaky Bucker" of Customer Attrition--and How Not To



Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line



The Asymmetrical Brassiere: How to Profit from Mass Customization



Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too



Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity



Community Knowledge: How to Anticipate What Your Customer Wants



Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy



The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape



The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer



Making It: How to Get There from Here



An Open Letter to the CEO


Notes


Glossary and Principles


Index