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People's Tycoon Henry Ford and the American Century

ISBN-10: 0375707255
ISBN-13: 9780375707254
Edition: N/A
Authors: Steven Watts
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Description: How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real  More...

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Book details

List price: $20.00
Publisher: Knopf Doubleday Publishing Group
Publication date: 10/10/2006
Binding: Paperback
Pages: 656
Size: 5.25" wide x 8.00" long x 1.25" tall
Weight: 1.584
Language: English

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

Prologue: The Legend of Henry Ford
The Road to Fame
Farm Boy
Machinist
Inventor
Businessman
Celebrity
Entrepreneur
The Miracle Maker
Consumer
Producer
Folk Hero
Reformer
Victorian
Politician
The Flivver King
Legend
Visionary
Moralist
Positive Thinker
Emperor
Father
Bigot
The Long Twilight
Antiquarian
Individualist
Despot
Dabbler
Educator
Figurehead
Epilogue: The Sage of Dearborn
Acknowledgments
Notes
Index

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