Thinking Points Communicating Our American Values and Vision

ISBN-10: 0374530904
ISBN-13: 9780374530907
Edition: 2006
List price: $13.00 Buy it from $7.11
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Description: In 2004, George Lakoff's bestselling Don't Think of an Elephant! delivered a path-breaking account of the conservative monopoly on the effective framing of political issues, touching off a national discussion about the role of values and language in  More...

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Book details

List price: $13.00
Copyright year: 2006
Publisher: Farrar, Straus & Giroux
Publication date: 10/3/2006
Binding: Paperback
Pages: 176
Size: 5.75" wide x 8.25" long x 0.50" tall
Weight: 0.550
Language: English

In 2004, George Lakoff's bestselling Don't Think of an Elephant! delivered a path-breaking account of the conservative monopoly on the effective framing of political issues, touching off a national discussion about the role of values and language in politics. Lakoff's work on progressive values and ideas gave rise to a chorus of pleas for more: What is the progressive vision of America? Why are progressive values America's values? How are frames necessary to serve the truth? What is the "Center," and how can progressives address it? How do progressives trap themselves, and how can they escape those traps? How can political arguments and narratives be put together to counter the right?

George Lakoff is�the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard�and the University of Michigan. His academic career has been devoted to developing the field of cognitive lingusitics, the cognitive theory of metaphor,�construction grammar,�embodied conceptual systems,�a neural theory of grammar, and the cognitive foundations of mathematics.

Contributors
Preface
Introduction: Why We Write
Winning and Losing
Twelve Traps to Avoid
Biconceptualism
Partial Conservatives
Partial Progressives
The Mythical Center
Speaking to Swing Voters
Authenticity
Frames and Brains
Deep Frames: "The War on Terror"
Issue-Defining Frames: Iraq and Immigration
Messaging Frames
Lessons from Cognitive Science
The Problem of Rationalism
Expressing Our Values
Frame or Lose
Reframing: Words to Reclaim
The Nation as Family
The Nurturant Parent Model
The Progressive Vision
The Strict Father Model
The Conservative Vision
Causation Theories: Poverty and Terrorism
Identity Issues: Gays and Abortion
Conservative Populism
Morality and the Market
Conservative Idolatry
Progressive Morality
The Free-Market Mythology
Government vs. Market
Profit and Human Dignity
Market Failures
Fundamental Values
Fairness
Freedom
Equality
Responsibility
Integrity
Security
Strategic Initiatives
The Iraq War
Clean Elections
Healthy Food
Ethical Business
Transit-for-All
The Art of Arguments
Obama on the Estate Tax
How Argument Frames Work
American Stories
The Crime-and-Punishment Frame
The Safety-Net Frame
Political Stories as Arguments
Photos as Stories
Arguing Net Neutrality
Epilogue
Notes
Acknowledgments

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