Skip to content

Seducing the Boys Club Uncensored Tactics from a Woman at the Top

Best in textbook rentals since 2012!

ISBN-10: 034549699X

ISBN-13: 9780345496997

Edition: N/A

Authors: Nina DiSesa

List price: $16.00
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Fact #1: Forty years after the feminist revolution, fewer than 2 percent of Fortune 1000 CEOs are women. Fact #2: The playing field is not level. Fact #3: You need to get over this. From the woman who became chairman of the flagship office of the largest advertising agency network in the world comes a wry reality check on how to get ahead and thrive in the testosterone-driven business arena. Nina DiSesa is a master communicator, a ceiling crasher, and one of the most successful women in the corporate world. She is also a big-time realist who has figured out that S&Mseduction and manipulationis the secret to winning over (and surpassing) the big guys. In Seducing the Boys Club, DiSesa shows…    
Customers also bought

Book details

List price: $16.00
Publisher: Random House Publishing Group
Publication date: 12/30/2008
Binding: Paperback
Pages: 256
Size: 5.25" wide x 7.92" long x 0.57" tall
Weight: 0.418
Language: English

Nina DiSesahas worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network. In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American…    

Foreword
Screw Their Rules. Now Try Something Else
Everything Counts
My Life Started in an Elevator
Hearts Trump Heads
Gentlemen vs. Hooligans
The Bad Boys on 27
Don't Climb Mount Everest in Manolo Blahniks
She Cries, She Yells, She Melts, She Squeaks
It's Hard to Seduce Strangers
Clout Is Great. Get It. Use It
The Seven Deadly Sins in Boys Clubs
Reading Rooms and Other Handy Female Skills
Are Men Braver than Women?
The Air Is Thin at the Top
How to Outmaneuver Men Who Outrank You
Woman on Top
Epilogue: How We Love a Happy Ending
And I Owe It All To...
E-mail, Websites, and Other Means of Venting
The Aftermath of a First Book