Understanding Media Theory

Name: Understanding Media Theory
Price: 6.66 USD
Availability: InStock
ISBN: 9780340719046

ISBN-10: 0340719044

ISBN-13: 9780340719046

Edition: 1999

Authors: Kevin Williams

List price: $45.00

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At last: an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden. Using non-technical language, it describes the historical development of media theory. It then highlights the challenge of addressing a field of study which embraces an unlimited range of interests and topics, and that is in ferment as a result of technological change. Following the outline of most media courses, it examines the theories which apply to different parts of the mass communication process, especially production, text, audiences and policy. It explains the relevance of theory…

Book details

List price: $45.00
Copyright year: 1999
Publisher: Bloomsbury Academic
Publication date: 2/28/2003
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.50" long x 0.25" tall
Weight: 0.836
Language: English



Preface


Introduction: Unravelling media theory



Developing the field: a history of media theory



Mass society and modernity: early media theory



Schools of thought, developing approaches to media theory



The production process



The censorship of money: theories of media ownership and control



Inside the image factory: theories of media organisation and media work



Media content



Telling it as it is? Questions of media representation



Ways of making you think: theories of ideology and meaning



Theories of media effects and audiences



Effects, what effects? Power and influence of the media



The audience strikes back: new audience and reception theory



Media change and media theory



Living in the global village: new media theory


Bibliography


Index