x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Understanding Media Theory

ISBN-10: 0340719044
ISBN-13: 9780340719046
Edition: 1999
Authors: Kevin Williams
List price: $45.00 Buy it from $30.42
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: At last: an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden. Using non-technical language, it describes  More...

Used Starting from $30.42
New Starting from $51.67
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $45.00
Copyright year: 1999
Publisher: Bloomsbury Academic
Publication date: 2/28/2003
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.50" long x 0.25" tall
Weight: 0.836
Language: English

At last: an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden. Using non-technical language, it describes the historical development of media theory. It then highlights the challenge of addressing a field of study which embraces an unlimited range of interests and topics, and that is in ferment as a result of technological change. Following the outline of most media courses, it examines the theories which apply to different parts of the mass communication process, especially production, text, audiences and policy. It explains the relevance of theory for media research and distinguishes the different levels of theoretical discussion, from common sense to practitioner and social scientific approaches.

Preface
Introduction: Unravelling media theory
Developing the field: a history of media theory
Mass society and modernity: early media theory
Schools of thought, developing approaches to media theory
The production process
The censorship of money: theories of media ownership and control
Inside the image factory: theories of media organisation and media work
Media content
Telling it as it is? Questions of media representation
Ways of making you think: theories of ideology and meaning
Theories of media effects and audiences
Effects, what effects? Power and influence of the media
The audience strikes back: new audience and reception theory
Media change and media theory
Living in the global village: new media theory
Bibliography
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×