Stage Directions Guide to Publicity

Name: Stage Directions Guide to Publicity
Price: 2.54 USD
Availability: InStock
ISBN: 9780325000824

ISBN-10: 0325000824

ISBN-13: 9780325000824

Edition: 1999

Authors: Stephen Peithman, Neil Offen

List price: $15.35

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Description:

The key to getting people into a regional or community theatre is getting the word out about it. But if the theatre isn't on Broadway and doesn't have an expert press agent (or an extensive ad budget), how does it get attention? The STAGE DIRECTIONS Guide to Publicity has the answers! From photo calls to news releases, from guerrilla marketing to subscriber communications, this book has advice to cover all needs.

Book details

List price: $15.35
Copyright year: 1999
Publisher: Heinemann
Publication date: 3/8/1999
Binding: Paperback
Pages: 111
Size: 6.00" wide x 9.25" long x 0.25" tall
Weight: 0.396
Language: English




First Steps


Keeping On Track Developing a Publicity


Calendar Good


Auditions Need Good


Publicity Tips to Get the Word Out-and Actors In



Working With the Media


Getting Started


The Perfect News Release


Think Like an Editor to Get


Your Message Out


The "Be Prepared"


Letter Let Editors


Know What's Coming


Their Way Media


Relations: Dos and Don'ts


Here's What Editors


Have to Say An Editor


Is Not An Ad Salesperson Make


The Most of Public Service Announcements


Five Time-Wasters


They Seem