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Cb2

ISBN-10: 032482999X
ISBN-13: 9780324829990
Edition: 2nd 2011
List price: $54.95
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Book details

List price: $54.95
Edition: 2nd
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 2/3/2010
Binding: Paperback
Pages: 352
Size: 8.50" wide x 11.25" long x 1.25" tall
Weight: 2.156
Language: English

Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He has BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Eric's professional and consulting experiences include work in advertising, sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research; and his work has been published in the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, PSYCHOLOGY AND MARKETING, the JOURNAL OF BUSINESS RESEARCH, the JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT, the JOURNAL OF SERVICES MARKETING, SERVICES MARKETING QUARTERLY, the JOURNAL OF BUSINESS AND PSYCHOLOGY, and others. He also serves on the editorial review board for JOURNAL OF BUSINESS RESEARCH, JOURNAL OF MARKETING THEORY AND PRACTICE, JOURNAL OF SERVICES MARKETING, and SERVICES MARKETING QUARTERLY. His research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.

Introduction
What is CB and Why Should I Care?
Value and the Consumer Behavior Value Framework
Internal Influences (Internal Influencers)
Consumer Learning Starts Here: Perception
Comprehension, Memory, & Cognitive Learning
Motivation and Emotions--Driving Consumer Behavior
Personality, Lifestyles and the Self-Concept
Attitudes and Attitude Change
External Influences (External Influencers)
Consumer Culture
Group Influence
Consumption Processes
Consumers in Situations
Decision Making I: Need Recognition & Search
Decision Making II: Alternative Evaluation & Choice
Consumption and Beyond
Consumption to Satisfaction
Consumer Relationships
Consumer Misbehavior
Marketing Ethics, Misbehavior, and Value

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