Small Business Management Launching and Growing Entrepreneurial Ventures (with Printed Access Card)

ISBN-10: 0324827830

ISBN-13: 9780324827835

Edition: 15th 2010

List price: $315.95 Buy it from $1.06
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Book details

List price: $315.95
Edition: 15th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 9/24/2009
Binding: Hardcover
Pages: 768
Size: 8.50" wide x 11.25" long x 1.25" tall
Weight: 3.806
Language: English

Leslie E. Palich is Associate Professor of Management and Entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management, and international management to undergraduate and graduate students in the Hankamer School of Business. He is also Associate Director of the Entrepreneurship Studies program at Baylor. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. His research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Organizational Behavior, and several other periodicals. He has taught entrepreneurship and strategic management in a number of overseas settings, including Cuba, France, the Netherlands, the United Kingdom, and the Dominican Republic. His interest in entrepreneurial opportunity and small business management dates back to his grade school years, when he set up a produce sales business to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business.

Entrepreneurship: A World Of Opportunity
The Entrepreneurial Life
Entrepreneurial Integrity and Ethics
Starting From Scratch Or Joining An Existing Business
Getting Started
Franchising and Buyouts
The Family Business
Developing The New Venture Business Plan
The Business Plan: Visualizing the Dream
The Marketing Plan
The Human Resources Plan: Managers, Owners, Allies, and Directors
The Location Plan
Understanding a Firm's Financial Statements
Forecasting Financial Requirements
A Firm's Sources of Financing
Planning for the Harvest
Focusing On The Customer: Marketing Growth Strategies
Building Customer Relationships
Product and Supply Chain Management
Pricing and Credit Decisions
Promotional Planning
Global Opportunities for Small Business
Managing Growth In The Small Business
Professional Management in the Entrepreneurial Firm
Managing Human Resources
Managing Operations
Managing the Firm's Assets
Managing Risk in the Small Business
Cases
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Firewire Surfboards
Mo's Chowder
W.S. Darley & Co
Benjapon's
eHarmony
D'Artagnan
Le Travel Store. 10A
Understanding Financial Statements, Part 1. 10B
Understanding Financial Statements, Part 2
Missouri Solvents
My Own Money
CitiStorage
Rodgers Chevrolet
Country Supply
Nicole Miller Inc
Glidden Point Oyster Company, A.G.A., Correa & Son, Hardy Boat Cruises, and Maine Gold
Smarter.com
Diamond Wipes International, Inc
Salary Envy
Modern Postcard
Pearson Air Conditioning & Service
Protecting Intellectual Property
Sample Business Plan
Valuing a Business
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