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Introduction | |
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An Overview of Green Marketing | |
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Introduction to green marketing | |
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Why study green marketing? | |
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Groups that need to understand green marketing | |
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An Overview of Strategic Green Planning | |
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Green marketing planning | |
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Incorporating a green perspective into the mission statement | |
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Integrating a green mission into objectives, strategy, and marketing tactics | |
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The interaction between strategy and the environment | |
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Delivering value to all stakeholders | |
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How this text is organized to help understand green marketing | |
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The Consumption-Environment Interface | |
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The Environment and Consumption | |
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Understand the interaction between environment and consumption | |
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Human influences on climate change | |
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Understand sources of energy and their use across international regions | |
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Human influences on the atmosphere | |
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Human influences on water | |
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Human influences on land | |
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Human influences on biodiversity | |
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The Environmental Effects of Consumption | |
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Identify environmental action designed to reduce climate change | |
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Understand efforts to influence the supply and demand for energy | |
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Environmental action designed to reduce human influences on the atmosphere | |
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Environmental action designed to reduce human influences on water | |
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Environmental action designed to reduce human influences on land | |
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Environmental action designed to reduce human influences on biodiversity | |
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The role of energy conservation efforts to limit climate change and pollution | |
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Providing Value Via Sustainable Marketing Strategies | |
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Discovering Value via Market Analysis | |
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Introduction | |
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Market segmentation | |
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Target marketing | |
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Market positioning | |
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Communicating Value | |
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Introduction | |
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Integrated marketing communication | |
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Message strategy | |
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Green branding | |
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Certification labeling | |
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Demarketing | |
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Producing Value via Innovation | |
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Introduction | |
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Product innovation framework | |
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Product innovation: Idea generation | |
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Product innovation: Preliminary assessment | |
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Product innovation: Business case preparation | |
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Product innovation: Product development | |
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Product innovation: Test market & validation | |
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Product innovation: Full production & follow-up | |
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Process innovation | |
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Delivering Value via Sustainable Supply Cycle Strategies | |
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Introduction | |
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Diagnosing the elements of sustainable supply cycles | |
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Benefits of sustainable supply cycles | |
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Sustainable logistics | |
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ISO 14000 | |
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Delivering Value in Retailing | |
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Introduction | |
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The central role of retailing in the supply cycles | |
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Marketing sustainable product lines | |
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Marketing sustainable consumption | |
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Declaring Value via Sustainable Pricing Strategies | |
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Introduction | |
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Internal pricing constraints | |
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Customer demand | |
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Legal constraints | |
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Competitive action | |
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Corporate mission and pricing objectives | |
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Pricing strategies | |
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Macro-Economic Energy Consumption | |
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The Role of Household Consumption | |
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Influences of households on energy consumption | |
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The consumer decision-making process | |
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Sustainable marketing action designed to influence pre-purchase decisions | |
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Sustainable marketing action designed to influence purchases | |
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Sustainable marketing action designed to influence consumption | |
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Sustainable marketing action designed to influence post-purchase decisions | |
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Energy Consumption in the Services Sector | |
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Introduction: Service sector contributors to carbon emissions | |
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Non-food retailing | |
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Food retailing | |
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Offices and administrative buildings | |
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Educational institutions | |
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Health care | |
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Lodging | |
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Transportation | |
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Introduction: Transportation sector contributors to carbon emissions | |
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Personal modes of transportation | |
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Mass transit | |
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Freight transportation | |
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The Role of Industrial Consumption | |
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Primary industrial contributors to carbon emissions | |
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Carbon emissions associated with steel production | |
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Carbon emissions in the non-metallic minerals industry | |
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Carbon emissions endemic to chemical production | |
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Carbon emissions associated with the paper and pulp industries | |
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Industrial standards that seek to limit carbon emissions | |
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Green Marketing and Sustainability Reporting | |
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Monitoring and Reporting Sustainability Efforts | |
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Introduction | |
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Benefits of reporting value | |
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Reporting economic value | |
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Reporting social value | |
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Reporting environmental value | |
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Benchmarking performance | |