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Essentials of Business Communication

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ISBN-10: 0324588003

ISBN-13: 9780324588002

Edition: 8th 2010

Authors: Mary Ellen Guffey

List price: $249.95
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Book details

List price: $249.95
Edition: 8th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 1/13/2009
Binding: Mixed Media
Pages: 560
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.442
Language: English

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results…    

Communication Foundations
Career Success Begins With Communication Skills
The Writing Process
Planning Business Messages
Composing Business Messages
Revising Business Messages
Communicating At Work
Electronic Messages and Memorandums
Positive Messages
Negative Messages
Persuasive Messages
Reporting Workplace Data
Informal Reports
Formal Reports
Developing Team, Professional, and Ethics
Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings
Business Presentations
Employment Communication
The Job Search, RTsumTs, and Cover Letters
Interviewing and Following Up
Reference Guide to Document Formats
Correction Symbols and Proofreading Marks
Documentation Formats. Grammar/Mechanics Handbook