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Bcom

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ISBN-10: 0324587902

ISBN-13: 9780324587906

Edition: 2009

Authors: Contact Erin Joyner Staff, Lehman Dufrene, Robyn Walker, Carol M. Lehman, Debbie D. DuFrene

List price: $54.95
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Description:

BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.
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Book details

List price: $54.95
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 8/27/2008
Binding: Paperback
Pages: 336
Size: 8.50" wide x 10.50" long x 0.50" tall
Weight: 2.332
Language: English

Robyn Walker is a teacher-librarian and historian. She has ten years of publishing experience in books, magazines and journals. This is her second book dealing with aspects of the Second World War. Her first book was shortlisted for an award at the Children's Literature Roundtable Information Book Award. She lives in St Thomas, Ontario.

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada…    

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award…    

Communication Foundations And Analysis
Establishing a Framework for Business Communication
Focusing on Interpersonal Communication
Focusing on Group Communication
Planning Written and Spoken Messages
Communication Through Electronic, Voice, And Written Messages
Communicating Electronically
Preparing Good- and Neutral-News Messages
Preparing Bad-News Messages
Preparing Persuasive Messages
Revising Written Messages
Communication Through Reports And Business Presentations
Understanding the Report Process and Research Methods
Managing Data and Using Graphics
Organizing and Preparing Reports and Proposals
Designing and Delivering Business Presentations
Communication For Employment
Preparing RTsumTs and Application Messages
Interviewing for a Job and Preparing Employment