Fundamentals of Managerial Economics

Name: Fundamentals of Managerial Economics
Price: 48.8 USD
Availability: InStock
ISBN: 9780324584837

ISBN-10: 0324584830

ISBN-13: 9780324584837

Edition: 9th 2009

Authors: Mark Hirschey

List price: $324.95

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Description:

The economic concepts presented in FUNDAMENTAL OF MANAGERIAL ECONOMICS, 9e, show students how to use common sense to understand business and solve managerial problems without calculus. This innovative text helps students develop and sharpen their economic intuition--an invaluable skill that helps students, as future managers, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed…

Book details

List price: $324.95
Edition: 9th
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 2/20/2008
Binding: Hardcover
Pages: 816
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.498
Language: English

Mark Hirschey is the Anderson Chandler Professors of Business at the University of Kansas.




Overview of Managerial Economics



Introduction to Managerial Economics



Basic Economic Relations



Statistical Analysis of Economic Relations



Demand Analysis and Estimation



Demand and Supply



Demand Analysis and Estimation



Forecasting



Production and Competitive Markets



Production Analysis and Compensation Policy



Cost Analysis and Estimation



Linear Programming



Competitive Markets



Performance and Strategy in Competitive Markets



Imperfect Competition



Monopoly and Monopsony



Monopolistic Competition and Oligopoly



Game Theory and Competitive Strategy



Pricing Practices



Long-Term Investment Decisions



Risk Analysis



Capital Budgeting



Organization Structure and Corporate Governance


Preface