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BUSN

ISBN-10: 0324569890
ISBN-13: 9780324569896
Edition: 2009
List price: $54.95
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Description: Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to  More...

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Book details

List price: $54.95
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 1/9/2008
Binding: Paperback
Pages: 288
Size: 8.50" wide x 10.50" long x 0.75" tall
Weight: 1.848
Language: English

Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.

Marcella Kelly teaches the Introduction to Business course every semester at Santa Monica College. In addition to well recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experience with strong teaching credentials built throughout her years of experience in the classroom.

The Business Environment
Business Now: Change is the Only Constant
Economics: The Framework for Business
The World Marketplace: Business without Borders
Business Ethics and Social Responsibility: Doing Well by Doing Good
Business Communication: Creating and Delivering Messages that Matter
Creating A Business
Business Formation: Choosing the Form that Fits
Small Business and Entrepreneurship: Economic Rocket Fuel
Financing A Business
Accounting: Decision Making By the Numbers
Finance: Acquiring and Using Funds to Maximize Value
Securities Markets: Trading Financial Resources
Marketing A Business
Marketing: Building Profitable Customer Connections
Product Strategy: Delivering More Value
Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Marketing Promotion: Delivering High-Impact Messages
Managing A Business
Management Motivation and Leadership: Bringing Business to Life
Human Resource Management: Building a Top-Quality Workforce
Managing Information and Technology: Finding New Ways to Learn and Link
Operations Management: Putting it All Together
Online Appendices
Labor Unions and Collective Bargaining
Business Law

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