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Small Business Management Launching and Growing Entrepreneurial Ventures

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ISBN-10: 0324569726

ISBN-13: 9780324569728

Edition: 14th 2008

Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

List price: $247.95
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Description:

Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full…    
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Book details

List price: $247.95
Edition: 14th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 12/10/2007
Binding: Hardcover
Pages: 768
Size: 8.75" wide x 11.00" long x 1.50" tall
Weight: 4.532
Language: English

Leslie E. Palich is Associate Professor of Management and Entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management, and international management to undergraduate and graduate students in the Hankamer School of Business. He is also Associate Director of the Entrepreneurship Studies program at Baylor. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. His research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of…    

Entrepreneurship: A World of Opportunity
The Entrepreneurial Life
Entrepreneurial Integrity: A Gateway to Small Business Opportunity
Starting From Scratch or Joining an Existing Business
Getting Started
Franchises and Buyouts
The Family Business
Developing The New Venture Business Plan
The Business Plan: Visualizing the Dream
The Marketing Plan
The Organizational Plan: Teams, Legal Forms, and Strategic Alliances
The Location Plan
The Financial Plan: Projecting Needs
The Financial Plan: Finding Sources of Funding
Planning the Harvest
Focusing on The Customer: Marketing Growth Strategies
Customer Relationships: The Key Ingredient
Product and Distribution Plans
Pricing and Credit Decisions
Promotional Planning
Global Marketing
Managing Growth in The Small Business
Professional Management in the Entrepreneurial Firm
Managing Human Resources
Managing Operations
Managing Risk in the Small Firm
Understanding What The Numbers Mean
Managing the Firm's Assets
Evaluating Firm Performance